Search Marketing Job of the Week – Internet Marketing Specialist

Job Title: Internet Marketing Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: WebPageFX
Location: Carlisle, PA, United States
Date Posted: 25 November 2011
Position description:

WebpageFX is looking for an enthusiastic Internet marketing guru to plan, manage and execute client campaign strategies.

Required skills/competencies/qualities:

  • Bachelors in Marketing, Journalism, Communications, Information Systems, Business, Statistics or related major {Please include GPA on resume}
  • Minimum of 1 year experience as SEO or Internet Marketer
  • Expert knowledge of SEO
  • Expert knowledge of Google AdWords
  • Knowledge and experience in the use of social social media
  • Experience with email marketing
  • Experience as an account representative
  • Expert knowledge of Google Analytics
  • Working knowledge of HTML
  • Capable of working concurrently on several projects
  • Excellent organizational skills and attention to detail


  • Optimize client websites for search engines
  • Manage significant budgets on top tier search engines (Google, Bing & Yahoo!)
  • Calculate ROI and prepare monthly Internet marketing campaign reports
  • Provide social media consulting, monitoring and management services
  • Consult with clients about their business goals and propose solutions and strategies that meet their needs
  • Create and implement email marketing, website conversion analysis and online advertising programs
  • Play a key role in formalizing company Internet marketing standards and procedures
  • Direct the design of web pages and develop web content, assuring that content is consistent with standards and up to date, and assuring that all web functionality is operating properly

Fringe Benefits:

Excellent health, 100% dental, 401K, flex start time, 15 days vacation, employee coffee bar, pool table, casual dress & many other new media agency perks. Our space:

Relocation Assistance: Yes

Salary range: $32K to $44K {Potentially higher based on proven results or graduation w/ high honors}
Closing date: Unknown
More info from:
Contact: Send resumes via online form:

For more search industry job vacancies or to post a vacancy, visit Search Engine college Jobs Board.

Search Industry Job of the Week – SEM Coordinator

Job Title: SEM Coordinator
Job Reference #: Unknown
Position Type: full time
Name of employer: Eye Traffic Media
Location: Arlington, VA, United States
Date Posted: 15 November 2011
Position description:

EyeTraffic Media, A Penton Marketing Services Company, is actively seeking a Search Engine Marketing Coordinator to support client service managers in initiating, developing, optimizing and reporting on key search engine marketing campaigns. The SEM Coordinator should have fundamental understanding of SEO and paid search program execution and best practices. He/She will also analyze internal special assignments across other tactics as needed. This position requires an individual who will be dedicated to exceeding client expectations, as well as working with existing vendors and partners to ensure that revenue goals are achieved.

Key Responsibilities Include:

  • Prepare timely, accurate and concise reports on SEM campaign and conversion data, with in-depth analytical analysis for ongoing recommendations.
  • Conduct extensive keyword analysis for SEO and PPC campaign implementation using internal and external management tools.
  • Help manage new and existing PPC client accounts, including day-to-day optimization efforts such as keyword expansion, ad copy development, bid strategy and budget monitoring.
  • Set up tracking for SEM campaigns using internal and external software. Integrate data from partners, client and vendors into Penton Marketing Services’ reporting templates. Closely monitor program analytics and report findings to the client services managers.
  • Work with vendors to develop SEM proposals for prospective Penton Marketing Services clients and assist client service managers in negotiations and finding new distribution partners.
  • Present new features and upgrades within Google’s evolving search engine marketing products to SEM practice lead.
    Contribute to the Penton Marketing Services blog.

Desired Experience and Qualifications:

  • Undergraduate degree in business, media or communications related field
  • 1+ years of search engine marketing experience or certification completed
  • Advanced MS Excel skills are a must
  • High level of attention to detail and coordination/project/team management skills
  • Experience working directly with clients; giving presentations and handling negotiation and pricing conversations preferred
  • Working knowledge of Google Adwords and Analytics

Salary range: Unknown
Closing date: Unknown
More info about company from:
Contact: Send resumes to careers[at] with ‘SEM Coordinator’ in the subject line.

For more Search Industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Search Industry Job of the Week – Senior Manager Online Marketing

Job Title: Senior Manager Online Marketing
Job Reference #: Unknown
Position Type: full time
Name of employer: MarketShare
Location: San Francisco Bay Area or West Los Angeles
Date Posted: 11 November 2011
Company description:

MarketShare is an analytics company that enables businesses to grow efficiently by revealing what really drives results. Founded in 2005, MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with nearly half of the Fortune 50 and 8 of the top 10 global brands. MarketShare’s platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improve decision-making for businesses. They are high growth, venture-backed company solving some of the toughest marketing investment optimization problems in the industry. The company is based in Los Angeles, California with offices in San Francisco, New York, London, Tokyo and Bangalore. For more information, please go to:

Position Description:

MarketShare, a recognized and award winning leader in marketing analytics and technology for measuring and improving the return on marketing investments is seeking a Senior Manager of Online Marketing. This key role will grow MarketShare’s business through generating awareness and demand through web and social media channels. The Senior Manager of Online Marketing will be a highly creative, resourceful and successful communicator with a passion for, and experience in, the latest online marketing channels and technologies.

Key Responsibilities:

  • Direct and manage multiple web properties to effectively and creatively communicate brand and value to all audiences including prospects, customers, and investors.
  • Research, strategize, define and plan online marketing campaigns across owned and un-owned channels to support company awareness and customer acquisition objectives.
  • Repurpose company, product and offer messages into appropriate forms for a variety of communication channels.
  • Actively participate in relevant conversations on social media platforms to amplify the message through the “ripple effect” increasing exposure and engagement.
  • Design and test new ad copy, creative images and landing page concepts on high volume PPC sources such as Adwords and Bing.
  • Establish, track and report on key metrics together with insights and recommendations.
  • Automation of online processes for campaigns, lead capture and e-marketing nurturing.
  • Management of multiple vendors.

Critical Skills/Aptitudes Required:

  • Deep knowledge of Internet marketing, reporting with strong focus on driving scalability and ROI.
  • Thorough understanding of SEO practices and strategies and online media buying (CPC, CPM, CPL and SEM).
  • Experience maximizing exposure and acquiring customers using web and social media.
  • Proven track record of highly effective and creative communications through online channels.
  • Through understanding of website strategy, design and management.
  • Experience using Joomla, Drupal, PhP, Google Analytics, AdWords, Photoshop, Illustrator.
  • Self-starter, self-motivator with ability to diagnose needs and solve problems independently.
  • Effective multi-tasker comfortable in a fast-paced environment collaborating with others.
  • Big-picture, strategic outlook while dealing with tactical issues.
  • A can-do professional approach/attitude to business and a willingness to be held accountable for results.
  • 3-5 years social media experience, 2-3 years SEO and CRM experience.
  • 6+ year track record of expanding online marketing responsibilities.
  • Marketing or relevant undergraduate+ degree.

Salary range: Unknown
Closing date: Unknown
More info about company from:
Contact: Send resumes via online form:…A8eJe4bk1X

For more search industry job vacancies, or to post a vacancy, visit Search Engine College Jobs Board.