Q and A: Why can’t we outrank Wikipedia for our target keyword?

QuestionHi Kalena

We’ve been trying to move to #1 on Google with the keyword voip, however, we have been unable to beat Wikipedia – obviously because they have a lot of strong inbound links. We are #1 on Yahoo! and MSN and #2 on Google.

Two questions: 1. Any ideas of what to do? 2. Any ideas of how to have our Wikipedia page approved? They keep rejecting our submissions saying it’s too commercial. We re-wrote it many times, made it absolutely non-commercial but no luck.


Hi Ferenc

Thanks for the coffee bribe, I really appreciate it.

Wikipedia has very strict rules on what constitutes suitable content for one of their pages. If your intent is simply to gain a link for the keyword voip, then your motivation is probably pretty obvious. From my experience in trying to get a client listed in Wikipedia, they generally won’t list a page about a company unless there are existing reference links to that company in Wikipedia already. In other words, you have to be a trusted source.

To be quite honest with you, why should Google list you higher than Wikipedia for voip anyway? What makes your site a better resource for searchers? Seems to me that position #2 is nothing to be sneezed at.

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About Kalena Jordan

In my day job, I’m Director of Studies and tutor at the online training institution Search Engine College. In my spare time, I’m a search engine agony aunt and SEO to global clients. I’ve been marketing websites online since 1996 and blogging about search since 2002. To learn more, visit