Q and A: Why can’t we outrank Wikipedia for our target keyword?

QuestionHi Kalena

We’ve been trying to move to #1 on Google with the keyword voip, however, we have been unable to beat Wikipedia – obviously because they have a lot of strong inbound links. We are #1 on Yahoo! and MSN and #2 on Google.

Two questions: 1. Any ideas of what to do? 2. Any ideas of how to have our Wikipedia page approved? They keep rejecting our submissions saying it’s too commercial. We re-wrote it many times, made it absolutely non-commercial but no luck.

Thanks
Ferenc

Hi Ferenc

Thanks for the coffee bribe, I really appreciate it.

Wikipedia has very strict rules on what constitutes suitable content for one of their pages. If your intent is simply to gain a link for the keyword voip, then your motivation is probably pretty obvious. From my experience in trying to get a client listed in Wikipedia, they generally won’t list a page about a company unless there are existing reference links to that company in Wikipedia already. In other words, you have to be a trusted source.

To be quite honest with you, why should Google list you higher than Wikipedia for voip anyway? What makes your site a better resource for searchers? Seems to me that position #2 is nothing to be sneezed at.


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This entry was posted in google, Q and A by Kalena Jordan. Bookmark the permalink.

About Kalena Jordan

In my day job, I’m Director of Studies and tutor at the online training institution Search Engine College. In my spare time, I’m a search engine agony aunt and SEO to global clients. I’ve been marketing websites online since 1996 and blogging about search since 2002. To learn more, visit