Another quick one if I may. In terms of providing keyword research to a client – could you please provide an example of what this might look like?
Hi again Trina
I generally present the client with an Excel spreadsheet which has different tabs at the bottom with each keyword theme highlighted.
Within each tab, I collate the keywords in various ways e.g. alphabetically, by potential traffic, by KEI (keyword effectivness indicator) and by SEO potential.
Some keyword research services will do this for you e.g. SEO Research Labs
We are actually in the middle of editing our online Keyword Research 101 Course at Search Engine College. It goes into much greater detail about this topic. I don’t wish to provide a sample spreadsheet here, as it will be part of the Keyword Research 101 course curriculum, but a sample keyword research spreadsheet will be included in the lesson material for that course.
Hi Kalena, Great little post, we present our information in the same way (excel) so great to see we are doing something right ?
An excel spreadsheet works fine, but they like to see that data broken down by sitemap page. So, we show a few Excel spreadsheets without trying to overwhelm them.