Search Industry Job of the Week – SEO Manager

SEO Job of the WeekJob Title: SEO Manager
Job Reference #: Unknown
Position Type: full time
Name of employer: Optiem
Location: Cleveland OH, United States
Date Posted: 27 September 2011
Position description:

Optiem is currently seeking an SEO Manager with excellent problem solving skills that has a well-developed understanding of SEO issues involving site architecture, keyword generation, search friendly content, link building strategies and metrics-driven SEO. The ideal candidate is self-motivated, entrepreneurial, outgoing and has a minimum of 3 years experience.

Duties and Responsibilities

  • Develop the strategic SEO roadmap for clients.
  • Identify and drive new projects to expand search engine visibility and create business cases to support increased investment.
  • Research and develop SEO best practices.
  • Work closely with content, IA, creative, development and account teams to ensure consistency and proper implementation of SEO strategy.
  • Support business development efforts with the creation of proposals, presentations and insight documentation.
  • Coordinate the design, testing and production of SEO reporting to improve traffic and conversions from organic traffic sources.
  • Provide strategic and tactical leadership to team members and company, developing and implementing best practices and department policies and procedures.
  • Assist clients in building and understanding business goals in relation to SEO strategies and programs.
  • Help manage, motivate and develop growing SEO team.
  • Seek business development opportunities to strengthen and expand existing client relationships.
  • Collaborate with company business development and marketing teams to provide business development support for key initiatives and presentations.
  • Build and maintain project management processes, ensuring streamlined processes over all SEO initiatives.
  • Lead client meetings to establish SEO objectives, determine assets, set and clarify expectations, develop timelines and other tactical elements.
  • Serve as a leader and representative of Optiem in professional organizations and support company marketing initiatives by collaborating and creating content for case studies, blogs, whitepapers and other marketing collateral.
  • Produce and present SEO presentations to clients, potential customers and internal staff.

Knowledge, Skills and Abilities

  • Deeply understand the drivers of search rankings and performance.
  • Strong project management and inter-departmental coordination skills.
  • A strategic thinker, creative, technically proficiency and operationally sound.
  • Exceptional leadership skills including hiring, motivating and mentoring team members.
  • Ability to establish credibility within teams as a knowledgeable, effective leader.
  • Strong web analytics skills including experience with Google Analytics, Webmaster Tools and Omniture Web Analytics.
  • Strong knowledge of social networking and media services and how to leverage for SEO.
  • Outstanding interpersonal, teaming, verbal, presentation and process facilitation skills.
  • Highly proficient with Excel, Word, and PowerPoint.
  • Creative yet analytical – uses data to support and drive recommendations.
  • Strong organizational skills, including the ability to handle multiple projects and tasks while meeting deadlines.
  • The ability to thrive in a challenging and collaborative work environment.
  • Manages client expectations effectively.
  • Possesses a knowledge base of each client’s business, organization and objectives.
  • Ability to develop frameworks, processes and protocols.

Credentials and Experience

  • Bachelors or higher with minimum 3 years SEO experience.
  • Experience successfully implementing SEO strategies with a goal of increasing traffic and conversions.
  • Prior interactive agency experience is a plus.
  • Understanding of online marketing and advertising concepts and strategies.
  • Strong written, verbal and presentation communication skills.
  • Strong attention to detail and ability to handle stress without sacrificing quality.
  • Strong analytical and organizational skills.
  • Ability to work independently and as part of a team.
  • Must be friendly, organized, honest, and team-oriented with a strong work ethic.
  • Proficiency in Microsoft Office, online search engines, and web-based applications.
  • Working knowledge of HTML a plus.
  • Experience with keyword research, keyword research tools, and keyword selection.
  • Prior experience with analytics tools such as Google Analytics, Omniture or Web Trends.

Company Description

At Optiem, they’re building the next generation agency with people who are passionate about interactive marketing and unafraid of change.  They help clients build innovative marketing strategies that drive results through traditional, web, search, and email marketing tactics as well as cutting-edge technologies.

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes to career[at]

For more Search Industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Google Meets Teenage Angst

Google turns 13Today marks Google’s 13th birthday. No longer a tween, Google’s a teen!

To celebrate, Google’s home page sports a tribute doodle 3D birthday card. The card features a retro-inspired birthday party scene complete with party hats, balloons and nanna’s flowery tablecloth. Clicking on the doodle takes you to SERPs for, (unsurprisingly) Google.

Seems like just yesterday that Google was still in diapers, clutching lovingly at the legs of it’s users at every opportunity. Teething was tricky, with quite a few painful months sucking on everything across the web in an effort to stop the pain. Independence came early, with Google spending less time with it’s family of users and more time with those naughty shareholder kids in an attempt to grow up too fast.

Then Google went through that greedy stage, eating everything in sight, including smaller competitors. No wonder it’s grown so large, although we did warn it.

Last year was a challenge, with Google getting bullied by the neighbor kids Bing and Yahoo. But this year has been the hardest of all, with Google getting all emo over Facebook status updates.

Let’s hope the rest of Google’s teenage years aren’t full of angst and acne.

Q and A: How do I login to my YouTube channel?

QuestionHi Kalena,

I have been working on some new YouTube clips and have been trying to add them to our company channel we opened a couple of years ago. Problem is that I’ve forgotten our YouTube login and no-one here at the office remembers the username or password.

I have had a lot of problems with Gmail as every time I try to get onto a mail address it rejects the password. It will not accept a new password when I attempt a try.  This has left me with 12 or more email addresses.

I understand all the videos have to be in one channel, but due to the lack of support and communication, I have a mess. I know when it comes to search this is important. I’ve managed to put a new video up on Facebook and also uploaded to google+ and what I thought was my YouTube channel but I was wrong. I tried to find out answers in Google Q & A but no luck for me.

Can you help?


Hi Terry

You can login to YouTube using either your Google email address associated with the account as the username OR the YouTube channel name as the username. But if you’ve already got another Google account open, it will assume you are logged in already and ask you for a password for *that* account. So you need to log out of all Gmail and Google+ accounts and any Google programs such as AdWords and then go to and login from scratch.

It can be confusing, especially if you’ve got multiple Google email accounts or if you’re using Google Apps, so I would advise following the help prompts or browsing the YouTube help forums. There seem to be a lot of people in those forums with the same issue. If you’re still stuck, try contacting Google Support directly.



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Q and A: How reliable is the data from Alexa?

QuestionHi Kalena

I regularly use a tool that I think is super useful but one of my colleagues believes it is bogus. The tool is, have you heard of it? The site seems to show really good audience demographic data and I’ve used it quite often to give clients visitor statistics and a ball-park value for their web sites and their competitors.

The site has been around a long time and I’ve shown my friend the reports I’ve generated, but he said that the data is exaggerated. After talking with my colleague, I’m concerned about whether I should be using it. What’s your opinion of Alexa?


Hi Bruce

I’m with your colleague on Alexa – I am not a fan. In my opinion, the information they provide is completely skewed and inaccurate because of the way they gather their data and install their toolbar. Sure they’ve been around since 1996 and sure, they’re owned by Amazon but that’s about as impressive as the stats get I’m afraid. You might want to read these past articles about Alexa:

If You Cite Compete or Alexa For Anything Besides Making Fun of Them, You’re a Moron

3 Reasons Why Alexa Sucks (And They Know It!)

Alexa Says YouTube is Now Bigger Than Google. Alexa is Useless.

Why is Alexa Still Relevant?

My view isn’t just based on these articles either. I downloaded the Alexa Toolbar and reviewed it for several years before discounting it. In my opinion, you’re better off installing Google Analytics and generating more accurate statistical reports for your clients.




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Search Industry Job of the Week: Online Marketing Manager

SEM job of the weekJob Title: Online Marketing Manager
Job Reference #: Unknown
Position Type: full time
Name of employer: TopRank Marketing
Location: Spring Park, MN
Date Posted: 22 September 2011
Position description: has a fantastic opportunity for an Online Marketing Manager (Amazing People Skills + Superior Project Management Mojo and a knack for Social Media Marketing, SEO, Content Marketing and Analytics) to work with their internal Marketing leadership.

Whether your background is working in Media Relations, Content Strategy or Search & Social Media Marketing, the perfect person for this career has both inspiring creative and insightful analytical skills. Navigating the world of social media, whether it’s blogging, Facebook, LinkedIn or Twitter is no problem nor is the world of Google, from Search to Gmail to Docs to Analytics.

TopRank Online Marketing Account Managers are passionate about internet marketing and this position offers an incredible opportunity to help TopRank grow it’s position in the online marketing consulting space. With over 45,000 blog subscribers, 10,000 Facebook fans, 30,000 Twitter followers and an international reputation as an industry thought leader working with mid-market to Fortune 100 companies, TopRank proves big things can come from small agencies.

Day to day responsibilities include working with TopRank Marketing leadership to audit and improve existing Content, Online PR, Search and Email Marketing efforts. TopRank’s Online Marketing Manager will also help coordinate marketing activities related to the numerous speaking events we’re involved with. Supporting content research, creation, editing and promotion is also a key area of responsibility.

Prior experience with:

  • Online Marketing and/or PR Project Management
  • Copywriting & Editing Marketing Related Content
  • Online Research & Analysis
  • Account Management of Internet Marketing Programs
  • Event Coordination: Travel, PPT Development, Promotion, Speaker Management
  • Developing Internet Marketing & Online PR Strategy
  • Implementing Social Media Monitoring and Community Development
  • Developing Reports & Insights from Social Media Monitoring and Web Analytics
  • Directing Implementation of Online Marketing Tactics (SEO, Social, Email, Content, Online PR)
  • Working with Senior Marketing or Business Executives
  • Working in an Agency Environment with Multiple Clients or In-House with Multiple Businesses

A keen focus on:

  • Integrity, Professionalism and High Standards of Quality
  • Excellent Organizational and Analytical Skills
  • Superior Written and Oral Communication Abilities
  • Creative Problem Solving
  • High Performing Project Management Skills
  • Ability to Create and Manage Processes for Improved Effectiveness and Efficiency
  • Detail and Consistent Ability to Meet Deadlines

Qualifications That Get The Job Done:

  • 3-5 years of Account Management experience in Search, Social Media, Online PR or similar
  • Bachelor’s degree in Business, Marketing, Public Relations, Mass Communication or related field
  • Proficiency with Google, Salesforce, Microsoft® Outlook, Excel, PowerPoint and Word
  • Experience working with web analytics software such as Google Analytics & Social Media Monitoring tools
  • Experience with blogging using WordPress and social media sites such as Facebook, Twitter and LinkedIn
  • Experience working with designers, copy writers and web development staff to create and market websites

TopRank® Online Marketing offers a significant opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance and a creative office environment overlooking Lake Minnetonka! They also enjoy a fun and hard working environment that rewards creativity, smart problem solving and most of all, putting their company mantra into action: Client – Company – Self.

If you feel that you posses the skills that they are looking for, please contact: hr @ with “Online Marketing Manager” in the Subject line.

Salary range: Unknown
Closing date: Unknown
More info from: TopRank Marketing Careers
Contact: Send resumes to hr[at]

For more search industry jobs, or to post a job vacancy, visit: Search Engine College Jobs Board