I’ve just take over the role of Online Marketing Manager for our company but I am learning on the job. I’ve got a very basic understanding of SEO and I know AdWords ok, but my focus is really social marketing, Facebook in particular.
The person I am taking over from left suddenly and I don’t have any of her files or records, so I am basically starting from scratch. My boss has asked me to do a full site assessment by next week!
My colleague suggested I start by finding out how many of our sitemap pages we have listed in Google. Now I have heard you can do this using Google Webmaster Tools, but to be honest, I’ve never used it. I’m a bit embarrassed actually, because I know I should have been using it before now, but I’ve never really had to.
Can you recommend a tutorial online somewhere about how to use Webmaster Tools, or perhaps give me a quick overview for getting started?
Your colleague has given you some good advice about Google Webmaster Tools. That is definitely the best place to start. Get your site verified in Webmaster Tools and then grab the sitemap URL for your site and upload it via the console.
In terms of a tutorial, this Beginner’s Guide to Using Google Webmaster Tools is probably your best bet. There is also Google’s own Webmaster Tools documentation to help you out.
Once you’ve got the feel for the console, you can generate lots of reports that will help you put together a full site audit for your boss. Have fun!
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