Q and A: How can I attract more inbound links to my site?

QuestionDear Kalena,

We have a plant seller nursery website that contains mostly product and contact information etc. How can I attract more links to my site?

Thanks in advance,

Dear Trish,

In order for your site to be considered ‘linkworthy’ you need to build some good-quality, industry-specific content that people in your niche market will find useful. If your site is purely product-based there are fewer reasons for other sites to link to your site.

Building links is all about obtaining online referrals. A good link building strategy considers internet users and website owners. The ultimate aim is to obtain more referrals for your site from other website owners and ultimately to get more customers to your site.

Think about the people that view your website (in your case plant growers and gardening enthusiasts) what would they find useful? What would make them want to revisit your site? A searchable database containing photographs and general information about the plants that you sell would be an appealing addition. Or an article library/blog – filled with gardening ideas, advice and resources could keep your customers coming back to your site again and again.

When it comes to attracting inbound links, content is king. If your site contains good-quality, industry-specific information, people will come to your website not only to buy things, but to find information. Also other websites may refer to information contained on your site in order to be associated with your quality content. In this way you will develop an authoritive presence within your industry that will attract good quality inbound links over time.

Sarah Parker
Parker Communications

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