That elusive “Aha!” moment

Have you ever experienced a self-defining moment? Where you realize that the seemingly benign thought that just floated through your mind has the potential to change your life?

Well that happened to me today. I was reading a blog post about the problems that a particular company was having with their online marketing model and thinking about how to apply some of the ideas to my own company, when suddenly one of those concepts came rushing back to me in huge bold flashing font complete with the opening chords of Beethoven’s 5th.

In that one moment of complete clarity, I realized that I had both the solution to a frustrating time-management problem AND a new business model. Eureka! My “Aha” moment has given me renewed enthusiasm for this industry and I can’t wait to get started on the big idea. More details soon!

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About Kalena Jordan

In my day job, I’m Director of Studies and tutor at the online training institution Search Engine College. In my spare time, I’m a search engine agony aunt and SEO to global clients. I’ve been marketing websites online since 1996 and blogging about search since 2002. To learn more, visit