I’ve been running training workshops in conjunction with the Institute of IT Professionals (IITP) here in New Zealand now for over 2 years and really enjoy it.
The next round of workshops coming up are on the subject of: Using Google Analytics to Increase Website Traffic and Conversions.
These half-day workshops will show you step-by-step how to set up Google Analytics and what key metrics to track in order to measure the success and improve the performance of your web site. Included will be real-life case studies, practical examples and sample reports that you can immediately adapt to suit your own requirements.
Whether you’re an IT staffer, marketer, coder, manager or business owner, making sense of your web traffic and conversion rate is hugely important to understanding if your online business is thriving or floundering.
At the end of the course attendees will be able to:
- Set up a Google Analytics account
- Implement Google Analytics tracking code into their site
- Determine which are the most important web site metrics to track
- Track visitor pathways that lead to conversions
- See how their web site visitors are interacting with their site
- See what keywords are providing the most traffic to their site
- See what web sites are providing the most traffic to their site
- See what pages on their site are the most popular
- Track various marketing campaigns in Google Analytics e.g. AdWords, SEO, email campaigns
- Determine the best performance indicators for their web site
- Interpret analytics data and make web site decisions based on that data
- Create meaningful web site analytics reports for customers and stakeholders
Below are the details and booking links for Auckland and Wellington events, so please share with anyone you know who might benefit from attending:
Using Google Analytics to Increase Website Traffic and Conversions – Auckland
Date: 13 November 2014
Time: 1:00 pm – 5:00 pm
Venue: CBD Office Level 4, 17 Albert Street, Auckland
Using Google Analytics to Increase Website Traffic and Conversions – Wellington
Date: 10 November 2014
Time: 1:00 pm – 5:00 pm
Venue: NZICA Level 7, Tower Building, 50 Customhouse Quay, Wellington
Hope to see you there!
