SMX Sydney 2012 – Michael King – Tools for pulling rank

This is a summary of Michael King’s presentation at Search Marketing Expo / Online Marketer Conference held in Sydney 1-2 May 2012.Mike King at SMX Sydney

Michael King is Director of Inbound Marketing at iPullRank and is also leading the expansion of iAcquire’s offering into on-page optimization and digital brand strategy.

Michael’s presentation is all about his favorite tools. He starts by saying he has 78 slides but only 20 minutes to present them so it’s going to be a FAST presentation. Here are the tools Michael uses:


Programming Tools

Code Academy – learn javascript – learn python

On Page Analysis Tools

Screaming Frog

Scraper for Chrome

Web Developer Plugin for Chrome

SEOmoz Tools


Firebug add-on for Firefox

Page Speed Plugin

Open Graph Helper


Keyword Research Tools

Keyword Eye

Yahoo Clues




Google Adwords API Excel Plugin by SEO Gadget


Content Ideas


Google Docs Tool by Seo Gadget

Facebook Recommendations Demo



Spreadsheet Tools

SEO Tools by Niels Bosma

Import XML for Google Docs


Link Building Tools

Link Research Tools

Link Detective


Outreachr Bulk Domain Check Tool


Link Building Guides


Competitive Analysis Tools

Searchmetrics Essentials


Analytics Tools

Keyword Level Demographics

Social Analytics WordPress Plugin

Google Analytics Debugger


Audience Targeting Tools

Facebook Ad Creator

Facebook Insights

DoubleClick Ad Planner


Social Media Tools

Twitter Follow / Link Tool

Simply Measured







Time Saving Tools




Infographics & Data Visualization Tools

World Government Data

Google Public Data


Story Bird


Link Analysis Tools

Majestic SEO Site Explorer



Link Diagnosis

Broken Link Index


Search Engine Ranking Tools

Stat Search Analytics


Staff and Freelancers

Mechanical Turk


Phew! That’s a lot of tools. If you want to see some screengrabs or read more, Mike’s full slide deck can be downloaded from here.

A couple of my own favorite tools that weren’t in Mike’s list:

Copyscape – which enables you to search for stolen/scraped copies of your content on the web.

Raven Tools – which is a suite of time saving tools for a wide range of SEO / SEM tasks, including keyword research, link building, rank checking, reputation management and social media posting and monitoring. I’d be absolutely lost without this one!

Do you have a favorite Search Engine Marketing tool not in this list? I’d love to hear about it. Please share it in the comments.


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