Twitter: It’s Not Just for Bored Celebrities

Earlier this month, I visited Auckland to give a presentation at Search Engine Bootcamp (see pic of me womaning the Search Engine College sponsor table).

It was a good opportunity to catch up with fellow geeks including Mark Lincoln of Hot PJ Web Design, Mark Sceats of SureFire Search Marketing, Gary Jensen New Zealand’s first blogger and General Manager of NZS.com and Rod Jacka of PanAnalysis. I didn’t have a chance to catch up with him one-on-one, but it was also inspirational to be in the audience listening to Simon Young of iJump Ltd.

My topic was originally titled Twitter Marketing Essentials but I found that a little uninspired, so with the help of the Twitterverse, re-titled my presentation to: Twitter – It’s Not Just for Bored Celebrities.

The presentation was about how businesses of all sizes can use Twitter as an effective marketing tool and have a lot of fun doing it.

In the presentation, I use a lot of examples of companies who are getting it right on Twitter, as well as some who are getting it very wrong indeed.

Some of the businesses mentioned in my presentation include:

  • Air New Zealand
  • Hell Pizza
  • ProBlogger
  • Tony and Alba’s Pizza
  • Costa Vida Mexican Restaurants
  • TVNZ
  • Best Blooms
  • The Wine Vault

Feel free to download the Powerpoint Slideshow.

I’m not allowed to post the entire file, but here is a 10 minute audio snippet from my presentation (right click to download or left click to listen).

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