Oct 12
Twitter: It’s Not Just for Bored Celebrities
Earlier this month, I visited Auckland to give a presentation at Search Engine Bootcamp (see pic of me womaning the Search Engine College sponsor table).
It was a good opportunity to catch up with fellow geeks including Mark Lincoln of Hot PJ Web Design, Mark Sceats of SureFire Search Marketing, Gary Jensen New Zealand’s first blogger and General Manager of NZS.com and Rod Jacka of PanAnalysis. I didn’t have a chance to catch up with him one-on-one, but it was also inspirational to be in the audience listening to Simon Young of iJump Ltd.
My topic was originally titled Twitter Marketing Essentials but I found that a little uninspired, so with the help of the Twitterverse, re-titled my presentation to: Twitter – It’s Not Just for Bored Celebrities.
The presentation was about how businesses of all sizes can use Twitter as an effective marketing tool and have a lot of fun doing it.
In the presentation, I use a lot of examples of companies who are getting it right on Twitter, as well as some who are getting it very wrong indeed.
Some of the businesses mentioned in my presentation include:
- Air New Zealand
- Hell Pizza
- ProBlogger
- Tony and Alba’s Pizza
- Costa Vida Mexican Restaurants
- TVNZ
- Best Blooms
- The Wine Vault
Feel free to download the Powerpoint Slideshow.
I’m not allowed to post the entire file, but here is a 10 minute audio snippet from my presentation (right click to download or left click to listen).
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October 12th, 2009 at 8:14 pm
Proud to be a fellow geek, Kalena! Good to see you up there too. And privaledged to have listened to your talk.
October 12th, 2009 at 9:00 pm
@ Mark – aw thanks :-) I enjoyed our chat about Marketing Mag. Did you realize they were sponsors of the event? Didn’t realize until Barry announced it at the end! Whoops.
October 12th, 2009 at 10:54 pm
no audio file :(
October 12th, 2009 at 11:41 pm
@ Lewis – thanks for the heads up, damn .htaccess file strikes again. Should be available now
October 13th, 2009 at 7:48 am
“womaning”
Good one. Had not heard that one yet.
October 13th, 2009 at 6:30 pm
Interesting that we get a mention. Thank you. If you wish we will shout you lunch, I suggest the new lamb shanks. Regards Hell
October 14th, 2009 at 10:06 pm
@ Otis – you’re welcome. I would love a free pizza here in Christchurch. I’d like to tell you my topping preference, but your site takes SOOO long to load that I can’t be bothered waiting to view the menu (Why isn’t there a text menu??) Anyway, from memory, it’s the one with blue cheese on it :-)
October 22nd, 2009 at 3:17 pm
Hi Kalena
Was great to catch up with you at Bootcamp & enjoyed your Twitter presentation. Especially liked the line “People are already talking about your brand. Placing your business on Twitter is like being at the water cooler, handing out the cups.”
Some additional coverage about Search Engine Bootcamp here: http://www.surefiresearch.com/search-engine-optimisation/search-engine-boot-camp-new-zealand-2009/
Cheers, Mark
October 22nd, 2009 at 10:01 pm
@ Mark S – Thanks Mark, yep good to catch up but shame it was only a few minutes. Perhaps I’ll see you at SMX Sydney next year?
November 2nd, 2009 at 12:26 pm
Hi again Kalena
Yup, probably will be at SMX Sydney next year.
Are you going to Search Engine Room in Sydney on Nov 18? If so, I’ll see you there.
November 2nd, 2009 at 9:51 pm
@ Mark – Nope, won’t be at SE Room but will catch you at SMX