Sorry for the blog silence lately, but I’m still recovering from the SMX Sydney Conference last week and also spent the better part of a week in Melbourne having some down time.
The conference had a completely different feel this year. With registrations topping 1,000 for Day 1, a new venue in the Sydney Hilton and some seriously impressive speakers, it was almost as if the industry had grown up.
When I had a client ask me a few days later what my biggest take away from the Cofnerence was, I was surprised to find myself answering “Facebook is the most powerful business tool on the web”. What? A social media epiphany at a search conference? I guess that means that social media is no longer a value-add, but a key component of any search marketing campaign. The number of sessions dedicated to social media this year underscored this.
I’ll write a longer post about the Conference soon, but if you don’t mind poor grammar and typos, you can view my live blog posts of some of the main SMX sessions.
If you’re more interested in a visual snapshot of the conference, check out:
- my public SMX 2010 Facebook album
- the brilliant photo coverage by Andrew Ballard, (@allroundniceguy)
- photos by Marty Weintraub (@aimclear)
- photos by Lisa Davis (@seonounou)