Q and A: What Search Engine Marketing Techniques Will Increase My Traffic?

Question

Dear Kalena (and Jacqueline in this case),

What are the Search Engine Marketing techniques that i can use to increase the number of visitors on my website?

Shailendra Sial

Dear Shailendra,

There are any number of SEM techniques that can help to increase the number of visitors to your website, ranging from blogging, participating in social media, and both paid and organic link building.  Without knowing your website’s topic or purpose, it is difficult to gauge what techniques would be the best options for you.  However, starting a blog (if you don’t have one already) and updating it regularly, guest posting on popular blogs, submitting articles that mention your site to directories, and participating on social media websites (especially niche-specific ones, like Sphinn for the search marketing industry or Kirtsy for fashion and beauty) are all good ways to grow your traffic.  If you have an ecommerce site, make sure your products appear in all the relevant product search engine listings.

Running a pay-per-click campaign could also result in an increase in traffic, but I typically recommend organic search engine marketing methods as a way to boost your traffic long term since it tends to result in more repeat visitors and a lower bounce rate.

Best of luck!

-Jacqueline

SEOGroup.com and Ocean19.com

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