Fast Five in Search – Week 46, 2014

fast-five

 

Social media seems to be dominating my newsfeeds more so than search marketing this week. Both Facebook and Twitter have released some interesting usage data, while content marketing trends seem to be favoring social media over traditional search when it comes to online conversions. Accordingly, this week’s Fast Five reflects the trend.

Here’s this week’s Fast Five:

1) Facebook says Government data requests up 24 percent by Josh Wolford of WebProNews. This month, Facebook released something they call a transparency report, which provides info on how many data and content removal requests it receives, as well as national security requests initiated through FISA. According to the report, US Government requests for data increased by 24 percent in the first half of 2014.

2) How many college students tweet daily? New and updated Twitter stats by Craig Smith of Digital Marketing Ramblings. Twitter revealed their latest usage data late last month, as well as their third quarter 2014 financial results. In this post, Craig links to the report and shares some of the more notable highlights from the released figures.

3) Though people trust other consumers most, brands still have a role to play by Katy Keim of Marketing Land. In this intriguing article, Katy looks at the tug-of-war going on between traditional brand-driven marketing campaigns and consumer trust-driven social marketing campaigns when it comes to purchasing decisions. Online reputation and consumer trust are proving to have more influence over brands than ever before.

4) Search vs. social: How to drive website traffic with evergreen content by Skip Besthoff of SiteProNews. Another tug-of-war going on in digital marketing is the competition for traffic between search marketing and social marketing. This post looks at why webmasters can’t afford to ignore either when planning their content marketing strategies.

and finally…

5) 9 Real life conversion rate optimization tests to try yourself by Ginny Sosky of HubSpot. Just for fun, we’ll end this week’s Fast Five with some conversion rate tests that seem to buck the trend. The one that surprised me was the Call to Action form placed way below the fold resulting in over 300 percent conversion increase!  Looks like I’ve been designing my landing pages wrong all this time 😉

Happy reading!

*Image courtesy of Threadless.

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