Q and A: Why have my Google rankings dropped for my key phrases?

QuestionHi Kalena

I’ve contacted you because I feel frustrated. Until last night my site was listed within the second page results in google with the key words “learn Spanish free”. Thanks to the SEO course at SEC and my work , I was proud to see results like this. However for some strange reason this morning (UK time) I am nowhere to be seen with this key words. I have checked other search engines (yahoo, bing) and I am listed there (3rd and 2nd pages). Would you be able to tell if I have done anything to upset google? And if I have what?

Furthermore, I have checked all key phrases that have brought me visits before and I am nowhere to be seen within google index. (I used to appear on the first page with these key phrases). The only time I am in google listing is when I search the words “Spanish aid” ( the name of my domain) or the full URL of my web pages. I am also appear in google listing with the  word “Spanish colours” under Images. I find this extremely weird as it seem that google has penalised me for something I don’t know of. As I said on my previous email I was progressing and I was happy that I was learning an seeing positive result, now it seems that I have taken a big step back. I hope you can give my an explanation as at the moment I am banging my head against the wall.
Thanks a lot for your help

Thank you
Luis

Hi Luis

Fluctuations in your Google rankings are completely normal. Sometimes, they’ll make a slight tweak to their ranking algorithm which can result in other sites ranking above yours and/or lowering your previous ranking for certain keywords. But this doesn’t mean you’re suffering a penalty.

See some previous blog posts about this, particularly:

Why is my CMS based website only ranking for the home page

Why does my website not rank high on search engines?

Your site is still in the Google index and you rank #1 for your brand name so you haven’t been penalized. I could see nothing wrong with your content that would trigger any alarm bells with Google.

However, the big problem with your site is the low Google Toolbar PageRank score (1/10) reflecting the very low number of incoming links pointing to your site. Has your PR score always been 1/10? If it has recently dropped from a 2 or something, that might partially explain the ranking drop. While a higher PageRank score is not a pre-requisite to high rankings, it can be a key indicator of your site’s link popularity, which in turn has a strong influence on your ultimate keyword positions in Google.

The more links you have pointing to your site from related sites and using relevant keywords in the anchor text of the link the better you should rank for those keywords. The best thing you can do for your site right now is to build links pointing to it and to add new content. That will gradually improve your PageRank score and your link popularity – then the rankings will follow.

If you’re still worried, you can take the steps outlined in these posts:

How do I fix ranking penalties?

Why doesn’t Google index my entire site?

Kalena

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