Q and A: What steps can I take to recover from Google Panda / Penguin?

QuestionHi Kalena

I work for an online retail site and our company was hit really hard by Google Panda and then the ongoing Google Penguin algorithm updates.

We haven’t used any obvious spam tactics and we don’t use link farms, but a lot of our content is auto generated based on our product database and it is also duplicated on the sites belonging to some of our distribution partners. For example, we sell toys and promotional gifts made in China and these categories and product descriptions are replicated on our partner sites.

Two years ago, we hired a SEO firm to optimize our blog and write some articles for us that integrate links to our products. I think all these things have contributed to us getting wiped off Google search results after the Panda and Penguin updates. From what I’ve read, we may be guilty of over-optimization. Is this right?

Our traffic from search engines is down by at least 40 percent and has stayed that way for the past 6 months. What steps can we take to get back in Google’s good books? This is really hurting us.

Thank you in advance,
Tim

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Hello Tim

I started to answer this and then realized that Jill Whalen has already written an excellent article on this very subject. I believe it answers all your questions, including specific problems that have likely contributed to losses of organic Google traffic for many sites in the past year.

Please go have a read of  Jill’s article: 18 SEO Killers You Must Clean Up and Avoid for 2013 and all the best!

Kalena
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