Q and A: Should I 301 redirect my penalized domain to a new site?

QuestionHi Kalena

If my site example.com gets penalized and de-indexed from Google (some competitor spammed my site hard), can I 301 that site to my new site with the exact same content? Would my new site get penalized too?

And what happens if my new site gets penalized from spam again… can I 301 it to another domain using the same content? I wonder if i can 301 the past two domains to my new site, passing on the link juice.

What do you think?

Sam

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Hi Sam

GREAT question and one that I thought I knew the answer to, but it prompted me to do a little more research to make sure.

My instincts told me that if you could simply recover from a penalized domain by implementing 301 redirects to a new domain, then there would be more incentive for spammers to create and burn keyword-stuffed sites as a tactic to gain short term traffic and long term links. This is not a situation I could imagine Google being comfortable with.

But at the same time, if penalized domains pass their penalties on via 301 redirects, what is stopping a competitor from 301 redirecting their penalized site to your non-penalized site as a nasty negative SEO tactic?

So, after digging into the topic, here’s what I found out:

1) We know that 301 redirects are Google’s preferred method of directing traffic between pages and sites, and for transferring link juice from an old domain to a new one. However, any page redirected from one domain to another via 301 is going to lose some PageRank.  So it follows that implementing a 301 redirect on a penalized site WILL pass on some of the link and PageRank value of the redirected site to the new site. Therefore, you should NOT implement a 301 redirect on a penalized site, because any link or PageRank-related penalties will be passed on to the new site as well.

2) If you 301 redirect more than one penalized domain to a new domain, you are probably going to pass on double the negative PageRank and link juice to your clean domain, so don’t do that either, unless you want double the drama.

3) If you are thinking of simply scraping the entire content of your penalized domain and republishing it on a new domain, think again. There is new evidence that Google can track the content that earned you the penalty in the first place and penalize it in the new location, even if you don’t use 301s or tell Google about the move via the site migration tool in Webmaster Tools.

4) If you’re concerned that a competitor might have used negative SEO tactics against you by 301 redirecting their penalized site to your non-penalized site, don’t be. Google is apparently quite good at ferreting out this particular negative SEO technique. If you’re still worried, you can use the Disavow Links tool in Webmaster Tools to instruct Google to ignore any links from the penalized site.

Hope this helps!

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