Q and A: Is it really necessary to have 250 words of text on the home page?

QuestionDear Kalena

I am searching the web looking for an idea of how to redo my mortgage site.

I plan on optimizing many pages of content and am finding out that¬† local SEO companies that are placing high on search rankings barely have 150 or so words of body text– and that is on the home page. I thought the 250 words minimum was a “black and white” rule.¬† Is there some kind of exception to this? If there is, it sure will make my life easier.



Hi Alistair

Guess what? No rules in SEO are black and white.

200-250 words of text was actually just a rough guide that my friend (and SEO rockstar) Jill Whalen came up with over 10 years ago when she began optimizing web sites.

It’s just a lot easier to integrate keywords naturally into 2 or 3 paragraphs of text than it is to squeeze them into 1 paragraph of text. Why make it difficult for yourself? Give yourself more room to add keywords and feed search engines what they need to survive – text.

That said, if you believe you can naturally squeeze all the keywords you need into 150 words and still have your home page text sound logical and natural to read – then go for it!


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