I have to write an SEO instruction document that will be translated into 5 languages and distributed to 4,000 business owners who have signed up for an industry-specific web template program.
The document will guide the business owners through the process of optimizing their websites by means of simple instructions and screenshots. Many of them are not computer or web savvy so it will be an exact step-by-step process.
In the end, the document may be just a dozen pages, and it may take around three days to produce (approx) – but my gut feel is that the value of the document goes beyond just man hours. I feel that I should be charging for my expertise as well as the value of the document to these 4,000 businesses. Anyone have any feedback or past experience here? I’m having difficulty putting a price on this job.
You don’t say whether you are writing this document as a freelancer or as a full-time employee of an agency. If you are being hired as a freelancer, then definitely you should be asking for a premium fee for your knowledge. If you’re an employee and your boss has commissioned the document, you should probably discuss your concerns with him/her and ensure that you are rewarded for the project in a manner that you think is suitable.
If the document is being sold to the 4,000 businesses, perhaps you can ask for a commission or a performance bonus of some kind?
You might also want to consider copyrighting the information as your intellectual property or making it available to your employer / client with distribution restrictions (perhaps using a Creative Commons license).
Hope this helps.