Q and A: Do we need to optimize multiple sites individually?

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Aug 07

Q and A: Do we need to optimize multiple sites individually?

Tag: Q and A, duplicate content, seo — Kalena Jordan @ 1:22 am

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Hello Kalena

You were very helpful in answering a previous questions.

I have a client who has about 5 or 6 online dating websites. He wants to set up one website with a new domain and link them to all the other websites, but he wants to optimize only this one website instead of optimizing each individual websites.

My recommendation to him is to optimize each website separately since they all have separate keywords. Do you think this is the correct way to go? Thank you!

Mirna

Dear Mirna

I think what you’re asking is: should your client optimize each site individually or redirect all to a single optimized site? Without knowing the URLs of your client’s sites, it’s difficult to answer this one.

If your client has multiple stand-alone sites that each target a specific market and they can each be logically optimized for unique keywords, then I would agree with you that optimizing the individual sites one-by-one would be the way to go.

On the other hand, if your client has a single target market and each of the existing sites contain similar or duplicate content and are only for lead generation for the main site or company, then I would suggest redirecting them all to a single branded site optimized for your client’s main keywords.

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4 Responses to “Q and A: Do we need to optimize multiple sites individually?”

Donald Brown says:
August 7th, 2008 at 3:28 pm

I encountered the same problem before, and a colleague told me that Glyphius would also help me manage my websites more effectively. Have you heard anything about this product?
teffjohn says:
November 20th, 2008 at 7:39 am

thanks for this great blog. I’ve learnt alot from it. I’m thinking of getting service for my own website. Do you advise that I employ a specialized sem company or do it myself?
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teff john
Kalena Jordan says:
November 20th, 2008 at 9:35 pm

@ teff john – you’re welcome and thanks for the kudos. If you know nothing about SEO/SEM, I would suggest you either hire a specialist firm or (hint hint) take a course from Search Engine College and teach yourself :-)
Tod Steach says:
April 25th, 2010 at 9:05 am

I came across your web site after making a search in Yahoo, and I must say it does have a great deal of amazingly good content which I found both fascinating and helpful.