Comments on: Google’s *Brand* New Ranking Algorithm http://www.ask-kalena.com/seo/googles-brand-new-ranking-algorithm/ Your Daily Search Engine Advice Column Mon, 06 Sep 2010 03:43:30 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Leadsmarketer http://www.ask-kalena.com/seo/googles-brand-new-ranking-algorithm/comment-page-1/#comment-10009 Leadsmarketer Tue, 17 Mar 2009 17:35:16 +0000 http://www.ask-kalena.com/?p=547#comment-10009 How can SEO and a search engine marketing campaign improve Leadsmarketer website (www.leadsmarketer.com) position in the search engines? Our marketing and sales department invested a lot of resources in writing all the content for our web site but we just can’t seem to be ranking high enough in the engines, while our competition is on top. Do we have to re-write it all over again? How can SEO and a search engine marketing campaign improve Leadsmarketer website (www.leadsmarketer.com) position in the search engines? Our marketing and sales department invested a lot of resources in writing all the content for our web site but we just can’t seem to be ranking high enough in the engines, while our competition is on top. Do we have to re-write it all over again?

]]> By: Joe http://www.ask-kalena.com/seo/googles-brand-new-ranking-algorithm/comment-page-1/#comment-9372 Joe Thu, 05 Mar 2009 02:56:04 +0000 http://www.ask-kalena.com/?p=547#comment-9372 If I was looking for Starbucks, then I would google Starbucks and the town's name, or I might just use a telephone book. If I was looking for a new place to go, I would not necessarily want Starbucks to come up, followed by Gloria Jean. I feel the smaller places/sites deserve a chance. If you can't optimize to come up on the top pages, what is the point to have a web page or to optimize at all. If I was looking for Starbucks, then I would google Starbucks and the town’s name, or I might just use a telephone book. If I was looking for a new place to go, I would not necessarily want Starbucks to come up, followed by Gloria Jean. I feel the smaller places/sites deserve a chance. If you can’t optimize to come up on the top pages, what is the point to have a web page or to optimize at all.

]]> By: proson http://www.ask-kalena.com/seo/googles-brand-new-ranking-algorithm/comment-page-1/#comment-9360 proson Wed, 04 Mar 2009 17:00:57 +0000 http://www.ask-kalena.com/?p=547#comment-9360 Hi Kalena, it is such a huge debate as some of the Aaron's commenter said "Google may be burnt out by web spam and they think brand is a safe way out". I think that statement said it all. But let see what happens in the coming month since I am not a big guy and I don't want to be a big guy :P. Hi Kalena, it is such a huge debate as some of the Aaron’s commenter said “Google may be burnt out by web spam and they think brand is a safe way out”. I think that statement said it all. But let see what happens in the coming month since I am not a big guy and I don’t want to be a big guy :P.

]]> By: Kalena Jordan http://www.ask-kalena.com/seo/googles-brand-new-ranking-algorithm/comment-page-1/#comment-8864 Kalena Jordan Sat, 28 Feb 2009 09:59:52 +0000 http://www.ask-kalena.com/?p=547#comment-8864 Good point Leo, it may well be too early in the purchase trail to impact conversions BUT it's a psychological win for the big brands and loss for the little guys regardless Good point Leo, it may well be too early in the purchase trail to impact conversions BUT it’s a psychological win for the big brands and loss for the little guys regardless

]]> By: Leo di Milo http://www.ask-kalena.com/seo/googles-brand-new-ranking-algorithm/comment-page-1/#comment-8767 Leo di Milo Fri, 27 Feb 2009 15:41:25 +0000 http://www.ask-kalena.com/?p=547#comment-8767 Hi Kalena, I read Aaron's post with great interest (as anything that involves SEO theories and strategies does). Big brands taking over generic keywords is a bit troubling. I was under the belief, right or wrong, that if someone did a search query like "credit cards", they would naturally NOT find the Visa or Mastercard site because Google knows in its infinite wisdon that if the person was looking for the big, well known brands, they would just google the name. When you are talking about household branded names, it would be logical that the person searching for them would just search for the brand name itself. From a more practical standpoint, other than traffic, I don't think that the main generic keywords probably wouldn't convert all that great...it is too early in the search funnel for conversions, right? Hi Kalena,

I read Aaron’s post with great interest (as anything that involves SEO theories and strategies does). Big brands taking over generic keywords is a bit troubling. I was under the belief, right or wrong, that if someone did a search query like “credit cards”, they would naturally NOT find the Visa or Mastercard site because Google knows in its infinite wisdon that if the person was looking for the big, well known brands, they would just google the name.

When you are talking about household branded names, it would be logical that the person searching for them would just search for the brand name itself.

From a more practical standpoint, other than traffic, I don’t think that the main generic keywords probably wouldn’t convert all that great…it is too early in the search funnel for conversions, right?

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