I covered this in more detail on my SiteProNews Blog, but thought it was worth mentioning here too.
Google is now giving out SEO advice by making their internal publication the SEO Starter Guide available to the general public. This is a world away from Google’s attitude to SEOs in the past, where they called us unethical scammers.
These days, Google acknowledges the work of SEOs in adding value to a web site by making it more search engine compatible. Their language for describing search engine optimization has softened considerably and now here they are, giving out SEO advice of their own. Who would have thunk it?