Fast Five in Search – Week 24, 2014

fast-five

 

Continuing our Fast Five theme of useful eBooks, let’s get straight to this week’s collection:  Top 5 Free SEO Related eBooks.

Here’s this week’s Fast Five:

1) SEO Starter Guide by Google – First published in 2008, Google has recently updated their SEO Starter Guide and translated it into 40 different languages. The Guide was written in response to Google staff being inundated with the same question in various formats over many years: “What are some simple ways that I can improve my website’s performance in Google?” The result is a compact guide that lists best practices that webmasters can follow to improve their sites’ crawlability and indexing. The Google Search Engine Optimization Starter Guide covers a range of common site design and coding aspects that webmasters need to optimize, such as improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more. If you want to improve your rank in Google, downloading this eBook is a no-brainer.

2) Beginner’s Guide to SEO by Moz – Following on from Google’s SEO Guide, this Beginner’s Guide from Moz will fill in any gaps you may have in your SEO knowledge. Beautifully designed and divided into clear, logical sections, this Guide is an ideal starting point for webmasters who want to educate themselves about what makes a search compatible site. It’s viewable online or via downloadable PDF and because it is written in such an approachable format and regularly updated by the Moz team, I recommend this eBook to all my SEO students.

3) 17 SEO Myths You Should Leave Behind by Hubspot – You’ll see Hubspot mentioned a few times in this article, for good reason. Their content is always timely and intuitive. Hubspot produced this eBook shortly after Google rolled out their confusing Panda algorithm update and webmasters were clambouring for some kind of guidance about how it would impact their SEO strategy. In the eBook, Hubspot debunk some of the most common SEO myths that still persist. After Google let loose their shiny new Hummingbird algorithm update, Hubspot cleverly updated this eBook to keep the advice fresh and relevant for the latest SEO methodologies.

4) The Web Developer’s SEO Cheat Sheet by Moz – When I first started optimizing web sites for clients back in 1996, I actually wrote a similar Cheat Sheet of my own to give to web development staff to ensure they wouldn’t make any major SEO blunders and undo all my hard work. But Moz have taken the SEO Cheat Sheet concept to a whole new, beautiful level. Recently updated, all the geektastic SEO tips and shortcuts you’ll ever need while coding are in here, including metadata, sitemaps, pagination, authorship, user agents, robot syntax, canonicalization and much more. This one is permanently pinned to my office wall.

and finally…

5) Microsoft Excel for SEOs by Distilled – This Guide is so much more than an eBook. Produced by London-based digital creative agency Distilled, Microsoft Excel for SEOs started life as a White Paper written up to help SEO professionals retrieve meaningful information from mountains of data, using MS Excel. It is now less of a White Paper and more of an extremely comprehensive mini course in how to use Microsoft Excel to revolutionize traditionally time-consuming Search Engine Optimization tasks. If your job involves data analysis of the marketing kind, give this Guide a look. It’s viewable online or via downloadable PDF and comes with an XLS Example Workbook to help cement your knowledge with practical examples.

Happy reading!

*Image courtesy of Threadless.

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