Fast Five in Search – Week 11, 2014

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I’ve got a bit of a mixed bag for you today. The following is a handful of recent marketing-related posts that caught my eye or that I found interesting. Let’s get straight into it:

Here’s this week’s Fast Five:

1) Twitter is Bringing Promoted Accounts to Search Results by Anthony Ha of TechCrunch. If you’re a Twitter user, you’re probably already familiar with promoted tweets and promoted accounts – Twitter accounts that businesses use to advertise to users. Last week, Twitter announced that as well as seeing promoted tweets from these businesses in your timeline and search results, you may now also see account profiles as a new kind of ad unit. TechCrunch has the low-down on the changes.

2) Skip to the End: 5 Great Ways to Make Your Readers Care by Mike Sowden on ProBlogger. Here Mike tackles the age-old blogging problem of how to keep your audience interested and engaged. There are some clever suggestions in here for ways to hook your readers in to reading your current and future blog posts without resorting to gimmicks or give-aways.

3) 4 Surprising SEM Stats that Every e-Commerce Marketer Should Know by Jordan Elkind on Search Engine Land. With plenty of paid search advertising accounts to keep track of for clients, I like to keep an eye on large brush e-commerce statistics, particularly usage increases. In this post, Jordan shares the latest online shopping trends and e-commerce statistics from the 2013 holiday period.

4) An Introduction to PR Strategy for SEOs by Samuel Scott on the Moz Blog. Following some intense discussions at Moz.com regarding the death of guest blogging, Scott offers this interesting perspective that SEO and inbound marketing are just PR by another name.

and finally…

5) The Mashable Jobs Board by Emily Chow of Mashable. I’m not sure how I missed this, but apparently Mashable has been managing a Jobs Board for some years – a hiring hub for more than 3,000 employers, no less. If you are looking for a social media or marketing job in the digital space, you might want to check it out regularly.

Enjoy!

*Image courtesy of Threadless.

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