Jul 30
A Bing Powered Yahoo! – It’s Official
News has just broken on Twitter that Microsoft and Yahoo! have finally closed a deal where Bing will power Yahoo! search results while Yahoo! will become the worldwide sales force for both companies’ search advertising.
@Bing broke the news with this tweet:
“Bing. Yahoo! Two great tastes that are now going to be great together. Check out http://bit.ly/9eUh7″
I can hear the mobile phones of a hundred Google executives ringing from here. Talk about a wake up call!
More details available on my SiteProNews blog post: It’s Official: Bing to Power Yahoo! Search.
Added: more industry coverage here:
It’s Finally Official, Microsoft and Yahoo Make a Deal, Yahoo Gives Up on Search (Search Engine Land)
Microsoft and Yahoo Finally Announce Deal (WebProNews)
Live Blogging The MSFT – YHOO Search Press Conference (Search Engine Land)
Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO (SEOmoz)
The Microsoft-Yahoo Search Deal, In Simple Terms (Search Engine Land)
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July 30th, 2009 at 12:31 am
Network effects are pretty powerful. Google is so far out in front on both search and advertising that I can’t see this deal having much impact. Maybe I’m just jaded, but this news doesn’t rock my world.