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	<title>Comments on: Cloaking by Major Aussie Travel Site Exposed at SMX Sydney</title>
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	<link>http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/</link>
	<description>Your Daily Search Engine Advice Column</description>
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		<title>By: Chris</title>
		<link>http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/comment-page-1/#comment-73262</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Wed, 17 Feb 2010 01:34:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/#comment-73262</guid>
		<description>Now that&#039;s funny!   I wasted ages trying to convince a customer of mine that cloaking was a bad idea, and they got a similar result.  It&#039;s interesting to play with, but a very poor idea for a business website.</description>
		<content:encoded><![CDATA[<p>Now that&#8217;s funny!   I wasted ages trying to convince a customer of mine that cloaking was a bad idea, and they got a similar result.  It&#8217;s interesting to play with, but a very poor idea for a business website.</p>
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		<title>By: SMX Sydney Day 2 Recap &#124; Ask Kalena</title>
		<link>http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/comment-page-1/#comment-14533</link>
		<dc:creator>SMX Sydney Day 2 Recap &#124; Ask Kalena</dc:creator>
		<pubDate>Wed, 15 Apr 2009 12:58:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/#comment-14533</guid>
		<description>[...] Afternoon tea came next and everyone raced towards the chocolate brownies and caffeine with gusto. Everyone compared notes about their favorite sessions from the day and buzz began to grow about the upcoming Site Clinic and what might be exposed after last year&#8217;s dramatic Flight Centre cloaking expose. [...]</description>
		<content:encoded><![CDATA[<p>[...] Afternoon tea came next and everyone raced towards the chocolate brownies and caffeine with gusto. Everyone compared notes about their favorite sessions from the day and buzz began to grow about the upcoming Site Clinic and what might be exposed after last year&#8217;s dramatic Flight Centre cloaking expose. [...]</p>
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		<title>By: Andy</title>
		<link>http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/comment-page-1/#comment-883</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Wed, 16 Apr 2008 03:32:18 +0000</pubDate>
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		<description>Ooops... sorry the URL for Catalogue Central; is in fact : www.cataloguecentral.com.au</description>
		<content:encoded><![CDATA[<p>Ooops&#8230; sorry the URL for Catalogue Central; is in fact : <a href="http://www.cataloguecentral.com.au" rel="nofollow">http://www.cataloguecentral.com.au</a></p>
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		<title>By: Andy</title>
		<link>http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/comment-page-1/#comment-882</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Wed, 16 Apr 2008 03:26:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/#comment-882</guid>
		<description>Thanks Kalena, yes it certainly was an entertaining session.

Apparently Flight Centres &quot;Young Guns&quot; had nothing to do with the cloaking ... and were oblivious (until first thing Monday morning of course).  It seems that the suspect pages have been around alot longer... and the functionality in fact seems to have been &quot;borrowed&quot; (or probably licenced) from www.cataloguescentral.com.au who have a whole pile of catalogues, from a whole range of companies (and industries), and guess what ... all of those seem to use the same cloaking technique - although from a quick look I had yesterday Flight Center seemed to be a bit more agressive in the technique than most.

At time of posting Catalogue Central seems to be experiencing a bunch of VBScript runtime errors - perhaps in a rush to fix the &quot;problem&quot; before they are outed as well.... ooops... too late</description>
		<content:encoded><![CDATA[<p>Thanks Kalena, yes it certainly was an entertaining session.</p>
<p>Apparently Flight Centres &#8220;Young Guns&#8221; had nothing to do with the cloaking &#8230; and were oblivious (until first thing Monday morning of course).  It seems that the suspect pages have been around alot longer&#8230; and the functionality in fact seems to have been &#8220;borrowed&#8221; (or probably licenced) from <a href="http://www.cataloguescentral.com.au" rel="nofollow">http://www.cataloguescentral.com.au</a> who have a whole pile of catalogues, from a whole range of companies (and industries), and guess what &#8230; all of those seem to use the same cloaking technique &#8211; although from a quick look I had yesterday Flight Center seemed to be a bit more agressive in the technique than most.</p>
<p>At time of posting Catalogue Central seems to be experiencing a bunch of VBScript runtime errors &#8211; perhaps in a rush to fix the &#8220;problem&#8221; before they are outed as well&#8230;. ooops&#8230; too late</p>
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		<title>By: Kalena Jordan</title>
		<link>http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/comment-page-1/#comment-876</link>
		<dc:creator>Kalena Jordan</dc:creator>
		<pubDate>Mon, 14 Apr 2008 22:58:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/#comment-876</guid>
		<description>@ Yuliya - well they will certainly be getting exposure, but whether it&#039;s the type of exposure they want is another story.
@ Judd - it was classic. Can&#039;t wait to see what next year&#039;s conference reveals!</description>
		<content:encoded><![CDATA[<p>@ Yuliya &#8211; well they will certainly be getting exposure, but whether it&#8217;s the type of exposure they want is another story.<br />
@ Judd &#8211; it was classic. Can&#8217;t wait to see what next year&#8217;s conference reveals!</p>
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		<title>By: Judd Exley</title>
		<link>http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/comment-page-1/#comment-875</link>
		<dc:creator>Judd Exley</dc:creator>
		<pubDate>Mon, 14 Apr 2008 13:16:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/#comment-875</guid>
		<description>Sadly, I had to miss out on SMX Sydney, but to be there for that would&#039;ve been CLASSIC.</description>
		<content:encoded><![CDATA[<p>Sadly, I had to miss out on SMX Sydney, but to be there for that would&#8217;ve been CLASSIC.</p>
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		<title>By: Edwin Joseph</title>
		<link>http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/comment-page-1/#comment-874</link>
		<dc:creator>Edwin Joseph</dc:creator>
		<pubDate>Mon, 14 Apr 2008 08:50:11 +0000</pubDate>
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		<description>Cloaking is only a desperate move for people who doesn&#039;t have confidence on achieving success. Thought it a bad thing to know that many people depend on it..</description>
		<content:encoded><![CDATA[<p>Cloaking is only a desperate move for people who doesn&#8217;t have confidence on achieving success. Thought it a bad thing to know that many people depend on it..</p>
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		<title>By: Yuliya</title>
		<link>http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/comment-page-1/#comment-873</link>
		<dc:creator>Yuliya</dc:creator>
		<pubDate>Mon, 14 Apr 2008 08:27:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.ask-kalena.com/search-engine-spam/cloaking-by-major-aussie-travel-site-exposed-at-smx-sydney/#comment-873</guid>
		<description>I don&#039;t think that this method of &quot;optimization&quot; could really help them, but lot&#039;s of discussion of this, mention the name of the company and posting links on those site or parts of the site in different blogs and other sites could raise their rate. Therefore it seems they achieve their target.
Am I wrong?</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think that this method of &#8220;optimization&#8221; could really help them, but lot&#8217;s of discussion of this, mention the name of the company and posting links on those site or parts of the site in different blogs and other sites could raise their rate. Therefore it seems they achieve their target.<br />
Am I wrong?</p>
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