Q and A: Will Google penalize me for redirecting my old site to my new site with duplicate content?

QuestionHello Kalena

I have a current subdomain webpage that is ranking on page 12 on the Google SERP’s. I just bought a new domain name and created a new website with pretty much duplicate content so I could use that as my prime domain. What I did was re-direct my subdomain to the new prime URL.

My new site has been indexed, but not yet ranked by Google. I intend to delete the sub-domain page as soon as the new page starts appearing in the SERP’s. My question is, because of the duplicate content, is Google going to ban me for this?

Thanks,
Paul

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Hi Paul

Ah yes, the old hosted sub-domain ranking conundrum.

For the benefit of readers who might not understand your situation, here’s a brief explanation. Paul’s current website is free-hosted on a sub-domain provided by his hosting company. For example, instead of having his site at www.PaulsPlace.com, it’s currently at PaulsPlace.hostingplace.com. This means that any links pointing to his site contribute to the hosting site’s link popularity and not his own. It also means that he is helping his hosting company to rank better in search engines, rather than his own brand and content.

To avoid this, Paul has done the right thing and purchased his own domain name, transferring all his site content over to the new domain and then putting an automatic sign-post up on his current sub-domain site that redirects people to his new domain when they hit his old site or click on a link to his old site within search engine results.

Paul, provided you used a 301 redirect on your sub-domain, there shouldn’t be any problem at all with duplicate content. In fact, this is the recommended process to use, according to Google. Just don’t forget to remove the redirect (and dump your old site) once you see your pages start to appear in the search results. You can hurry this along by creating a XML sitemap for the new site and uploading it to Google via Webmaster Tools.

Hope this helps.

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