Comments on: Q and A: Why should you prevent robots from indexing PPC landing pages? http://www.ask-kalena.com/q-and-a/q-and-a-why-should-you-prevent-robots-from-indexing-ppc-landing-pages/ Your Daily Search Engine Advice Column Fri, 21 Oct 2011 07:51:40 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Clint http://www.ask-kalena.com/q-and-a/q-and-a-why-should-you-prevent-robots-from-indexing-ppc-landing-pages/comment-page-1/#comment-108904 Clint Sat, 26 Jun 2010 10:06:49 +0000 http://www.ask-kalena.com/?p=883#comment-108904 This is useful and directly from Google: https://adwords.google.com/support/aw/bin/answer.py?hl=en&query=landing+page+quality+bot&answer=38197&type=f This is useful and directly from Google:

https://adwords.google.com/support/aw/bin/answer.py?hl=en&query=landing+page+quality+bot&answer=38197&type=f

]]> By: Tom Petryshen http://www.ask-kalena.com/q-and-a/q-and-a-why-should-you-prevent-robots-from-indexing-ppc-landing-pages/comment-page-1/#comment-96592 Tom Petryshen Sat, 01 May 2010 00:44:28 +0000 http://www.ask-kalena.com/?p=883#comment-96592 From our experience blocking crawlers from indexing your PPC landing page does not affect quality score. We're still able to achieve 10's across most landing pages using either the robots.txt file or Meta NOINDEX. From our experience blocking crawlers from indexing your PPC landing page does not affect quality score. We’re still able to achieve 10′s across most landing pages using either the robots.txt file or Meta NOINDEX.

]]> By: Russ Henneberry http://www.ask-kalena.com/q-and-a/q-and-a-why-should-you-prevent-robots-from-indexing-ppc-landing-pages/comment-page-1/#comment-95702 Russ Henneberry Wed, 28 Apr 2010 16:07:28 +0000 http://www.ask-kalena.com/?p=883#comment-95702 Does anyone have any further on the no-indexing effecting Quality Score? I am having the same question. Does anyone have any further on the no-indexing effecting Quality Score? I am having the same question.

]]> By: Tom Petryshen http://www.ask-kalena.com/q-and-a/q-and-a-why-should-you-prevent-robots-from-indexing-ppc-landing-pages/comment-page-1/#comment-25372 Tom Petryshen Mon, 15 Jun 2009 00:14:03 +0000 http://www.ask-kalena.com/?p=883#comment-25372 Kalena, we block PPC landing pages via the robot.txt file and still achieve 10/10 on QS. However, Google may be relying on the the outstanding history of the account in question. We're going to conduct some further testing across other accounts to see what transpires. Kalena, we block PPC landing pages via the robot.txt file and still achieve 10/10 on QS. However, Google may be relying on the the outstanding history of the account in question. We’re going to conduct some further testing across other accounts to see what transpires.

]]> By: Kalena Jordan http://www.ask-kalena.com/q-and-a/q-and-a-why-should-you-prevent-robots-from-indexing-ppc-landing-pages/comment-page-1/#comment-24967 Kalena Jordan Fri, 12 Jun 2009 01:30:24 +0000 http://www.ask-kalena.com/?p=883#comment-24967 Did a quick Twitter poll about this and the consensus is to use noindex, follow on your landing pages. This allows GG to crawl but not index the pages and should alleviate any concerns about your Quality Scores being influenced by GG's inability to reach the page. Did a quick Twitter poll about this and the consensus is to use noindex, follow on your landing pages. This allows GG to crawl but not index the pages and should alleviate any concerns about your Quality Scores being influenced by GG’s inability to reach the page.

]]> By: Kalena Jordan http://www.ask-kalena.com/q-and-a/q-and-a-why-should-you-prevent-robots-from-indexing-ppc-landing-pages/comment-page-1/#comment-24962 Kalena Jordan Fri, 12 Jun 2009 00:56:16 +0000 http://www.ask-kalena.com/?p=883#comment-24962 Another option is to consider using Google Website Optimizer for your landing pages and that way the highest converting one will always be shown and the others ignored Another option is to consider using Google Website Optimizer for your landing pages and that way the highest converting one will always be shown and the others ignored

]]> By: Kalena Jordan http://www.ask-kalena.com/q-and-a/q-and-a-why-should-you-prevent-robots-from-indexing-ppc-landing-pages/comment-page-1/#comment-24958 Kalena Jordan Fri, 12 Jun 2009 00:39:45 +0000 http://www.ask-kalena.com/?p=883#comment-24958 Yikes. To be perfectly honest, I've not considered that as I assumed AdWords editorial reviews were separated technically from regular robot indexing. With so many advertisers blocking LPs, I would hope that quality scoring is a stand-alone function? Will do some research into this and add to the post. Yikes. To be perfectly honest, I’ve not considered that as I assumed AdWords editorial reviews were separated technically from regular robot indexing. With so many advertisers blocking LPs, I would hope that quality scoring is a stand-alone function? Will do some research into this and add to the post.

]]> By: RKF http://www.ask-kalena.com/q-and-a/q-and-a-why-should-you-prevent-robots-from-indexing-ppc-landing-pages/comment-page-1/#comment-24917 RKF Thu, 11 Jun 2009 20:27:05 +0000 http://www.ask-kalena.com/?p=883#comment-24917 What's the impact on the landing page's quality score if you block it with the robots.txt? If Google can't assign a strong value to the LP due to blocking with robots.txt will that not hurt your PPC bids? What’s the impact on the landing page’s quality score if you block it with the robots.txt? If Google can’t assign a strong value to the LP due to blocking with robots.txt will that not hurt your PPC bids?

]]> By: Kalena Jordan http://www.ask-kalena.com/q-and-a/q-and-a-why-should-you-prevent-robots-from-indexing-ppc-landing-pages/comment-page-1/#comment-24301 Kalena Jordan Tue, 02 Jun 2009 22:18:12 +0000 http://www.ask-kalena.com/?p=883#comment-24301 @saurav - Yes, excellent point, thanks for that. Just be sure that your PPC ads point to the correct URL, including sub-folder, for those landing pages if you decide to put them in their own folder. @saurav – Yes, excellent point, thanks for that. Just be sure that your PPC ads point to the correct URL, including sub-folder, for those landing pages if you decide to put them in their own folder.

]]> By: saurav http://www.ask-kalena.com/q-and-a/q-and-a-why-should-you-prevent-robots-from-indexing-ppc-landing-pages/comment-page-1/#comment-24207 saurav Tue, 02 Jun 2009 11:48:14 +0000 http://www.ask-kalena.com/?p=883#comment-24207 Additionally, if you don't want to bother adding new directives in your robots.txt file every time you add a new landing page, create a landing page folder. Block the folder from search engine spiders with your robots.txt. Now every time you add a new landing page, just make sure to put it in your landing page folder. The other way of doing it is via Google's canonical tag (http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html), but I much prefer robots.txt. Additionally, if you don’t want to bother adding new directives in your robots.txt file every time you add a new landing page, create a landing page folder. Block the folder from search engine spiders with your robots.txt. Now every time you add a new landing page, just make sure to put it in your landing page folder.

The other way of doing it is via Google’s canonical tag (http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html), but I much prefer robots.txt.

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