Q and A: Why Do I Need Regional Search Engines for Link Building?

QuestionDear Kalena

You’ve mentioned on your blog about the importance of using resources to locate regional search engines for link building purposes. Could you explain a little further how one would use a regional search engine, and could you give a concrete example of finding one?

Thanks a lot.

Terry

Hello Terry

The reasons you might want to locate regional search engines include:

1) Your / your client’s web site contains information limited to a particular region / country.
2) Your / your client’s business owns multiple web sites with different TLD e.g. widgets.com, widgets.com.au, widgets.co.nz.
3) Your / your client has multiple country target markets they wish to reach via search engines.

The situations above mean that you need to have the web sites listed in the relevant regional search engines so they can be found by the specific target markets. This is all part of the vital link building process – having your site listed in as many relevant locations on the web as possible. This is especially important now with Google placing more emphasis on local search.

Some regional search engines may find your site automatically using their crawler (e.g. Google.com.au, etc.) but others, such as niche search engines and hand-edited directories, may require you to submit the site/s manually. This is why you need to have a list of regional sites handy so you can check them all for the existence of your site/s and submit them if needed.

A couple of sources you can use to find regional search engines worldwide include:

These sites list different sub categories of search engines for various countries and regions. So, for example, if you were looking for a list of search engines and directories specific to Australia, you would click on the relevant country category and be taken to the Australian list. You could also simply type a search into Google for *list of Australian search engines* and find other lists.

You should do this for every country market that your / your client web site targets.

Kalena

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