Q and A: What is the best way to present keyword research to a client?

QuestionHi Kalena

Another quick one if I may. In terms of providing keyword research to a client – could you please provide an example of what this might look like?

Thanks
Trina

Hi again Trina

I generally present the client with an Excel spreadsheet which has different tabs at the bottom with each keyword theme highlighted.

Within each tab, I collate the keywords in various ways e.g. alphabetically, by potential traffic, by KEI (keyword effectivness indicator) and by SEO potential.

Some keyword research services will do this for you e.g. SEO Research Labs

We are actually in the middle of editing our online Keyword Research 101 Course at Search Engine College. It goes into much greater detail about this topic. I don’t wish to provide a sample spreadsheet here, as it will be part of the Keyword Research 101 course curriculum, but a sample keyword research spreadsheet will be included in the lesson material for that course.

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