I’ve been hearing rumors that Google is about to roll out some major changes to AdWords. Do you know anything about this yet? I’m a bit nervous about it.
Google announced some major changes to AdWords today – the main one being Enhanced Campaigns.
Basically Enhanced Campaigns mean that advertisers can now present consistent ads to people via multiple devices in the right context within a single campaign, rather than setting up separate campaigns for mobile/tablet users.
The focus here seems to be Google’s way of increasing the adoption of mobile advertising.
I’m still getting my head around the new functionality and will post an indepth article here about it soon, but if you’re interested to learn more in the meantime, here is a round up of articles about it:
- Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers (Search Engine Watch)
- The Big AdWords Update: Enhanced Campaigns Puts the Focus on Mobile (Search Engine Land)
- AdWords Evolves for Enhanced Multi-Device Campaigns (Web Pro News)