Comments on: Q and A: Should I use regional qualifiers in PPC ads?

By: Kalena Jordan

Kalena Jordan — Thu, 22 Oct 2009 09:58:33 +0000

@ Rob – Good luck with that. Let us know how you get on.
@ Sheldon – Using DKI can be tricky. Just like using the Google Content Network, it’s possible to use up your daily budget very fast if you’re not cautious. But that’s where careful and strategic keyword selection comes into play.

By: Sheldon (Marketing Consultant, Tauranga)

Sheldon (Marketing Consultant, Tauranga) — Tue, 20 Oct 2009 08:35:31 +0000

Good advice in your second paragraph.

But isn’t using the dynamic keyword feature a really good with to burn through your cash with little to show for it?

By: Rob McCance

Rob McCance — Mon, 19 Oct 2009 19:42:34 +0000

Interesting timing on this Q&A. Just this weekend I reworked my entire AdWords account and tried something new: Geo-exclusion.

I know, not exactly the same thing asked about in the question, but similar.

I’m running a one month test where I’ve turned OFF my home state (Georgia) from showing my Ads.

I’m targeting out of towners moving to Atlanta only, and don’t want the bulk of local traffic which is low quality.

However, local clicks have been the bulk of my traffic.

So the danger is, my CTR drops, taking my Quality Score with it, and then I have no traffic from anywhere.

We’ll see.