Q and A: Should I park my 40 URLs and point them to my main site?

QuestionHi Kalena

I’m a regular reader, but have not “asked Kalena” anything in probably over a year now. I own around 40 URLs, all related to real estate in the Atlanta area. Currently they are sitting in my Hostmonster account, doing nothing. Q: Should I “park” all of them which will point them all to my main URL?

Thanks!
Rob

Dear Rob

Thanks for your question. It really doesn’t make any sense to point 40 domains to a single domain.

In my opinion, the only logical reasons to park one domain to another domain include:

  • Moving an entire site from one domain to another.
  • Pointing identical domains with different regional suffixes to a central domain for targeting purposes (e.g. redirecting site.com.au and site.co.uk to site.com).
  • Pointing several brand-related domains with different suffixes to a central domain for marketing and trademark purposes (e.g. redirecting brand.net and brand.org to brand.com).
  • Pointing misspelled or similar sounding brand-related domains to a central domain for marketing and branding purposes (e.g. redirecting misite.com and maisite.com to mysite.com).
  • Pointing hyphenated domains to a un-hyphenated domain, or vice versa, for marketing and branding purposes (e.g. redirecting my-site.com to mysite.com).

You should think carefully about your motivation for buying the domains in the first place. If some of them meet the criteria above it might be worth parking them to your main domain. But there really is little search engine value in redirecting so many domains, even if the keywords are of a similar theme.

I think you would be better off monetizing the domains using Google AdSense for Domains and making some affiliate income from them. You could still include a text link or image ad promoting your main domain on each of the parked domains, but just be aware that 40 instant incoming links to your main domain may trigger a red flag in Google’s ranking algorithm.

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