Q and A: Is there a Google method to find the ranking and traffic of a specific search term?

QuestionDear Kalena…

Is there a Google method to find the ranking of a specific search term? For example if I’m tweaking my site as I sell thermo seals, I’d be interested to see if more people search for ‘thermo seals’ or ‘winter window leaks’ or ‘stop window drafts’ etc. etc.

If I see that one term gets 5,000 hits or is ranked #17,500 where as another one gets 7,000 hits and is ranked #12,345 then I’d be sure to talk the talk of the higher rated search term. I’d like to enter terms, get some form of ranking and then enter another term, so that I have an apples to apples list of results.

Thanks

Dave

Hi Dave…

Although Google is generally against automated rank checking / reporting, they do allow you to research historical organic search data using their Insights For Search. This will allow you to compare search patterns and volume for various search terms and keywords across specific regions, categories, time frames etc.

For paid search listings, you can use the Google Adwords Traffic Estimator. This gives you estimates on the typical number of clicks you’re likely to receive if you were to bid on these keywords using Google’s Pay Per Click system – Adwords. And with this information, you can then identify which keywords are worth optimising for. Generally, more people click on organic search rankings than paid listings, so this type of data won’t give you an exact figure if your focus is organic traffic, but it certainly works well as a guide.

If you’re willing to spend some money and would like to see what keywords your competitors are focusing on (along with the traffic they attract and a whole bunch of other competitive information), you could try tools such as SEM Rush, Compete.com or SpyFu.

There are plenty of other tools out there that can help achieve similar results, so if you have a favorite or would like to share the tools you use, add some comments below.

Hope this helps!

Cheers

Peter Newsome
Brisbane SEO with SiteMost

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