Q and A: Is it spam to have multiple domains forwarded to one site?

QuestionDear Kalena

I’m currently taking your SEO 101 class for certification.  I’ve been looking over some of the recommended reading and I am confused about something.  Can you tell me if it is SPAM if you have multiple domain names forwarded to one website?

Thanks for your assistance.


Dear Laura

No, not necessarily. It depends how they are forwarded and the original purpose of the forwarding. For example, if you have a main site e.g. site.com but also own regional domains for the site e.g. site.com.au or site.co.uk and you wish to forward people typing in those regional domains to your main domain, then that is a legitmate use of forwarding.

Same with domains for branding purposes, for example, I own both www.ask-kalena.com and www.askkalena.com but I prefer to use the first one for branding as it is easier to read the site name. However I don’t want to miss any persons who type in the second version of the domain, so I forward the latter one to the former one automatically. You’ll see if you type in the second version it will automatically redirect you to the hyphenated version. This is also a correct use of domain forwarding and the correct server redirection technique to use (not META refresh or similar).

The only time it gets spammy is if you are deliberately redirecting people from one domain to another in a direct attempt to mislead them and trick search engines, for example if you click on a domain in the search results that looks like www.baby-strollers.com and it takes you instead to a porn domain or something. Also the redirection of hundreds or thousands of domains to a single domain is likely very dodgy.

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