I am a marketing person and have been working for over 10 years. I love the IT side of marketing and considering to take some of your courses to become specialized.
My concern is that it might just be a little too much on coding and I am concerned that I might find it too dry. Will this be the case or can you expect some coding but not too much with further focus and learning on picking the right key words for companies etc?. I look forward to your reply. Note, I already get your newsletter.
There is only a minimal amount of coding discussed in our SEO courses. SEO101 assumes zero knowledge of the topic and teaches students how to optimize a web site from start to finish, with emphasis on a holistic approach rather than just coding and design.
There are links to further HTML and coding resources if you are interested, but they are not compulsory for completion of the course. Take a look at the full lesson detail for SEO101.
My background is also marketing (I’m not a programmer) and I have written the course from this perspective, so you should find it both interesting and enjoyable. I think your idea to specialize in search engine marketing is a good one, particularly with your background. May I suggest you read my article: 11 Reasons Why You Should Consider a Job in Search Engine Marketing.
If you do decide to enroll with us, simply go to our order form when you’re ready.
Hope to see you in class!