Q and A: Can Google Analytics help me identify potential customers?

Question

Hi Kalena…

My question relates to Google Analytics. Does it also track what kind of visitors are coming to your site? I wonder if there is a tool that can tell you what kind of visitors come to your site. What I want to find out is if the visitors who come to my site are people who try to sell me stuff or are they potential clients who are interested in my services.

Thank you,

Galit

Dear Galit,

Thanks very much for your enquiry.  Google Analytics (along with most other site usage stats packages) tracks a wide variety of information about your site visitors – and by analysing this data it is often possible to infer their “intent”.  However, there is no “magic wand” or simple measurement that you can use to determine whether they are really potential customers.

Saying that, if you have goal tracking setup in Google Analytics (and I hope you do), you can relatively easily determine which types of users are more likely to result in a conversion – for example, using goal tracking in place, you may notice that 60% of users coming to your site via a google search query for the phrase “cheap red widgets” go on to buy red widgets from you.  This is important information – as it means that by optimising your sitye for this keyword phrase, you are likley to increase traffic – and more importantly sales.

Another analytics feature that you should consider implementing is – eCommerc tracking . This allows you to relatively easily determine your most profitable sources of revenue, and can be a very  effective way to determine how best to boost your online sales amd enquiries.

Regards,

Andy Henderson
Ireckon Web Marketing

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