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Job Title: Social Marketing Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: Buongiorno
Location: Los Gatos, California
Date Posted: 9 October 2008
Position description:

BUONGIORNO is a trendsetting, independent mobile media and technology company driving the burgeoning cellphone entertainment and personalization industry. It partners with telecom, media and Internet companies in over 35 countries to distribute, package and create music, games, videos, wallpaper, ringtones, chat, user-generated services, TV voting, quizzes, and to sell advertising. BUONGIORNO helps companies market through proprietary labels, and sells directly through its popular Blinko brand. It distributes across the U.S, Europe, South America and Mexico, the Middle East, Africa and through BUONGIORNO Hong Kong - joint venture with Mitsui, in Russia, India, the Far East and China. Its reach is already exceeding 60 million customers. The dimension of its business, its large portfolio of content and services, its geographical presence and a team of more than 1000 professionals make BUONGIORNO one of the world’s largest enabler of digital mobile entertainment.

Key Responsibilities:

The Social Marketing Specialist will be responsible for implementing and driving our Social Networking strategy in the local market based on the Global Product and Marketing Strategy and in close co-operation with the Global Marketing team. The ideal candidate will have the following responsibilities:

Planning, organising and carrying out Marketing campaigns to achieve user acquisition objectives in the respective country in close co-operation with Global Marketing Management department:

• Developing sound Marketing plan/activities to meet user target.
• Set up and drive online and mobile Marketing strategy to enhance viral distribution (blogs, other SN sites, SMS campaigns, banner placements, etc.).
• Establish relationships with online bloggers and potential co-operation partners.

Day to day community management and CRM activities for active users in close co-operation with Global Customer Relationship Manager:

• Email and SMS newsletter campaigns.
• Online community management.
• Establish user lifecycle management and incentive campaigns.
• Get in depth SN market know-how in the respective country, constant review of competitors’ activities (product comparison/benchmarking).

Skills and Knowledge:

• University degree in business administration with a focus on Marketing/New Media.
• 2 years of working experience in Marketing for a consumer brand in a multi-national environment, preferably in Internet business or Telecom.
• Excellent knowledge of Online Marketing activities and tools. Mobile Marketing is an asset.
• Self-driven, results-oriented with a positive outlook, and a clear focus on high quality.
• Well developed interpersonal and communication skills and the ability to work independently in an international team.
• High market and user orientation and ability to anticipate user needs and market trends.
• Open minded. Strong analytical skills.
• Passionate for Social Networking and ambitious with a capacity to overcome barriers and make impactful change.
• Fluency in English, any other language is an asset.

To Apply:

To Apply, please provide a cover letter describing your specific experience with (1) social networking in business setting, and (2) writing and executing marketing plans involving social media. They will not consider candidates who do not meet this requirement. Send your letter and resume to careers.us[at]Buongiorno.com

Salary range: $45K-$60K
Closing date: Unknown
More info about company from: [www.buongiorno.com]
Contact: Send resumes to careers.us[at]Buongiorno.com

For more search industry job vacancies visit Search Engine College Jobs Board 

Popularity: 20%

Directory submissions still play a major role in most link building campaigns. But how can we be sure that a directory is worth submitting to, particularly if we have to pay a submission or annual membership fee? There is more to evaluating the worthiness of a directory than just the page rank of its home page, as Paul Teitelman points out in his blog post titled Link Building 101: How to Evaluate the Power of Directories.

Paul has outlined seven points to keep in mind when compiling a list of quality directories for link building purposes:

• Check the Page Rank of the directory – This is usually our first port of call, and can give a good initial indication of a page’s authority. A pagerank of five or over indicates a good solid site.
• Check how the domain name ranks in Google – There is a simple test to see if the domain has been penalized by Google. Conduct a Google search using the directory’s domain name, and see if the directory appears on the first page of the SERPs. If they don’t appear on the first page, or at all, they have been penalized by Google.
• Indexability and last time cached – To check how the googlebots are indexing the directory’s subpages enter a cache query (cache:http://www.thesubpageinquestion.com) into Google. A good cache date would be within 1-2 weeks. A higher frequency of cache dates indicates authority.
• Number and Quality of Inbound Links – The higher the better. Do the inbound link test (link:http:www.siteinquestion.com).
• Evaluate Category Pages and Outbound Links – It is important to submit our sites to the most relevant category. If a site could easily belong in more than one category, how do we decide which category is best? Check the page rank of each category page. Generally category pages within directories have little or no page rank, so it is a good sign if the page is ranked. Also check how many listings are in the category. If there are too many, your submitted site will be hard to find. If there is too few, the site may be lacking the quality and quantity of content needed to be considered an authority.
• Does the Directory have Sitewide links in Google?  Conduct a search in Google using the directory’s domain name. Do the results display with sitewide links under their listing? If yes, this signifies the directory has good authority.
• Check for Appearances at Public Conventions and Industry Events – This method gives a good indication of the reach of the directory. If they can afford to advertise at key industry events then they are obviously a serious player.

Paul’s advice could also be applied to assessing any site for its link juice potential. To read more on how to conduct an Anchor Text test and how such a test can affect your link building decisions, go to the original blog post here.

Popularity: 13%

As a small business owner who spends a considerable amount of money on pay per click advertising, I know how frustrating click fraud can be.

Click fraud occurs in campaigns when somebody clicks on an ad over and over again in a deliberate attempt to either:

1. Make the advertiser pay for multiple click-throughs; or
2. Earn the owner of the site (where the ad is featured) commission on click-throughs

If you’ve ever been the victim of PPC fraud, have a read of my latest SiteProNews article: How to Protect Yourself From Click Fraud.

Popularity: 11%

Job Title: Director Online Marketing
Job Reference #: Unknown
Position Type: full time
Name of employer: DECA
Location: Santa Monica, California
Date Posted: 1 October 2008
Position description:

DECA was founded in 2007 by experienced entertainment and Internet executives who previously held senior roles at: Sony Pictures, ABC, and Yahoo! Music. The company identifies, funds, markets and distributes next-generation digital entertainment properties, bridging the gap between Hollywood, Madison Avenue and Silicon Valley. Based in Santa Monica, DECA is backed by Mayfield, General Catalyst, and Atomico. They are seeking a talented and motivated Director of Online Marketing to to develop and execute strategies to drive traffic and increase revenue across multiple properties.

The ideal candidate is a guerilla marketing expert who has been personally responsible for successfully growing one or more online media properties from their initial launch. This position requires a bias for action and an ability to effectively develop an audience without an extensive support team or budget.

RESPONSIBILITIES:

• Manage the strategy and execution for all audience development initiatives.
• Create and execute marketing plans to quickly generate targeted traffic to multiple online entertainment properties.
• Develop and manage strategic relationships with appropriate online communities, blogs, forums and other third-party sites for featured placement, content syndication and other traffic generating initiatives.
• Develop and track usage metrics and identify trends across several properties; and use this data to track the effectiveness of marketing campaigns and recommend enhancements to optimize revenue potential.
• Guide search engine optimization effort and work with necessary internal resources to ensure optimal natural search rankings for each property.
• Work closely with the General Managers of each property as well as other executives to continually refine each property to best serve the target audience.
• Identify and manage vendors as necessary.

REQUIREMENTS:

• Minimum of 5 years experience managing and executing online marketing strategies with at least 2+ years SEO and SEM experience.
• Demonstrated ability to generate traffic and meet marketing goals for online media properties through the effective use of both traditional and viral marketing strategies.
• Previous startup experience, especially in the digital media industry, is highly recommended.
• Deep experience with a variety of social networking applications, such as Facebook and MySpace.
• Ability to self-prioritize tasks, work under time pressure without cracking, and stay focused while working independently.
• Must be a team player and eager to pitch in wherever needed.
• Experience in the entertainment industry (especially television) is a definite plus.
• BA/BS degree at a minimum.

DECA is an Equal Opportunity Employer.

They offer a great work environment just a few blocks from the beach, a competitive compensation package (DOE) including paid vacation, comprehensive benefits (medical/dental/vision), and employee stock options.

Salary range: Unknown
Closing date: Unknown
More info from: [decajobs.jobscore.com]
Contact: Send resumes via online form to [decajobs.jobscore.com]

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 12%

Hey all

I’m typing this from Phoenix airport, looking out the window at a gorgeous sunset over the mountains. I’m on my way to Oklahoma City (from Christchurch) and have been traveling non-stop now for 24 hours with another 5 to go.

Thanks to jet lag, a severe lack of motivation and a desire to consume copious amounts of alcohol over the next few days, I won’t be in the blog chair for a short while, but will leave you in the capable hands of Sarah, Andy, Jacqueline and Nick.

Continue to send your questions through and I’ll get to them when I can.

Popularity: 12%