Search Industry Job of the Week – Online Marketing Manager

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Job Title: Online Marketing Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Daily Burn
Location: New York, NY
Date Posted: 27 April 2013
Position description:

This role will report to the Head of Marketing and will work closely with the design and development teams to plan and implement tests. This position is based in their New York, NY office. This is an exciting opportunity for candidates with an entrepreneurial mindset who are passionate about the intersection of the fitness industry and online marketing. The Online Marketing manager should have data-driven analytical skills and be someone who loves A/B testing and fast iteration cycles.

The Online Marketing Manager will be responsible for managing all display marketing campaigns for DailyBurn. The candidate will also have the opportunity to significantly impact DailyBurn’s SEM, SEO and Affiliate marketing efforts. This Online Marketing Manager will work to execute and optimize marketing programs geared toward user acquisition and retention. The Marketing Manager must be a self-starter who is organized and able to analyze data in order to propose and execute campaign optimizations. The marketing team works in a very fast paced environment with needs and goals often changing quickly based on site performance. The ability to adapt to rapid changes is a must. The Online Marketing Manager will be an early hire on a growing marketing team at an innovative company that is primed to scale.

RESPONSIBILITIES

  • Manage against marketing calendar and launch display marketing campaigns
  • Identify, negotiate, implement, and optimize targeted display media buys across advertising networks, exchanges, and content sites and report on performance
  • Optimize ad buys though focused and efficient multi-variant tests against networks, media, and landing pages & flows.
  • Work with design and production team to develop marketing units, ads, emails and collateral
  • Analyze and report on all marketing programs with focus on ROI optimization
  • Provide some account management for marketing/affiliate partners
  • Pitch marketing/distribution programs to potential partners

QUALIFICATIONS

  • Bachelors Degree
  • 3 – 5 years of online consumer marketing experience, ideally with SaaS marketing experience
  • Understanding of online marketing, knowledge of online sales a plus
  • Ability to build reports, analyze data and summarize findings for executive team
  • Understanding of email and social media marketing techniques
  • Demonstrated ability to thrive in a fast paced, rapidly changing environment
  • Strong written and oral communication skills
  • Strong organizational skills a must
  • Self starter and team player
  • Creative thinker and resourceful problem solver

Salary range:  Unknown
Closing date: Unknown
More info about company from: http://dailyburn.com/
Contact: Send resumes via online form to: Marketing Pilgrim Jobs

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Fast Five in Search – Week 18, 2013

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fast-fiveThis week’s Fast Five is mostly about social media – its possibilities and difficulties – but there’s a little SEO thrown in as well.

1) Google Plus: Bridging the Gap by Sarah Hill                                                                  The combination of a growing trend called Human Media and the development of Google + Hangouts, is fundamentally changing the possibilities of human communication. Thanks to Google + Hangouts, events can now be shared in real-time – anywhere a suitable internet connection exists. Sarah says, “Say goodbye to the culture of “likes” and hello to a culture of open dialogue that allows for publically debating issues, norms and beliefs right in front of your eyes.”  

2) How to Avoid Blogging Burnout by Sujan Patel                                                           Starting and maintaining a blog is worth the effort, but is it best to do it yourself, train existing staff or outsource? Sujan outlines all the possibilities for those who are thinking of starting a blog, or are looking for a new way to maintain an existing one.

3) Is Social Media Bad For Your Phone? By Corey Geer                                                     I’m going to show my two teenage daughters this post. Mobile search devices have increased our consumption of social media significantly. With teenagers this is even more so. This infographic outlines the numerous effects all this consumption may be having on our health and wellbeing.

4) What Every Graduate Should Know About SEO and Why by Kylie Olsen            Graduate programs in media and communications are not always adequate when it comes to preparing students for the changing environment of online communications – particularly SEO. One considered the domain of those with a technical bent, basic SEO is becoming a must in every communicator’s toolkit. This is a good catch-up-on-the-basics SEO post.

And finally for a bit of fun…

5) 6 Interesting Facebook Tricks You Might Not Know by Kristel Cuenta                          This is a fun post which provides ways to insert code that will modify the way Facebook updates are displayed on your business pages or profiles.

Happy reading!

*Image courtesy of Threadless

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Workshops: Social Media Marketing for Business

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venn-diagram-smm

Social Media Venn Diagram

If you’re in New Zealand, you are probably familiar with the Institute of IT Professionals.

The IITP is New Zealand’s oldest, non-profit professional body of IT members throughout the country. As well as an excellent mentoring program, the IITP run a series of professional development workshops across NZ on various IT, business and marketing subjects.

I’ve been running training workshops in conjunction with IITP now for over 12 months and really enjoy it. The next round of workshops coming up are on the subject of Social Media Marketing for Business.

This full-day workshop will show you step-by-step how to implement a social media marketing strategy for a business of any size. Included will be real-life case studies, practical examples and clever ideas for using Twitter, Facebook, Google+, YouTube and other social media channels that you can immediately adapt to suit your own requirements.

It will be a fun day, with some group activities, games and (if time permits), live analysis of existing social media strategies of willing attendees.

Below are the details and booking links for Wellington and Auckland events, so please share with anyone you know who might benefit from attending:

Social Media Marketing for Business – Wellington
Date: 14 May 2013
Time: 9:00 am – 5:00 pm
Venue: Terrace Conference Centre

Social Media Marketing for Business – Auckland
Date: 16 May 2013
Time: 9:00 am – 5:00 pm
Venue: University of Otago House

Thanks for your support!

 

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Search Industry Job of the Week – Director/OVP Social Media

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Job Title: Director/OVP Social Media
Job Reference: unknown
Position Type: full time
Name of employer: Bloomingdale’s NYC
Location: New York City, NY
Date Posted: 20 April 2013
Position description:

Bloomingdale’s seeks a proven leader responsible for developing its social media strategy, designing its online engagement architecture (organization, technology infrastructure, process and policies), and overseeing social media execution. This senior leader will translate the overall brand marketing strategy into an aligned and innovative social media strategy, be accountable for social media performance against that strategy, and ultimately ensure that Bloomingdale’s philosophy, vision and mission are practiced online.

Core Job Responsibilities:

Brand Marketing and Digital Strategy:

  • Develop a social media strategy (content and architecture) in support of overall brand goals and marketing strategy.
  • Partner with the Social Media Operating Committee to ensure social media strategy is aligned with business deadlines and priorities.
  • Develop editorial calendar and approve campaign calendar developed by Manager of Online Engagement; ensure calendar alignment with brand marketing strategy.

Program Leadership:

  • Direct budgets and all investment decision making for Bloomingdale’s social media.
  • Partner with Social Media Operating Committee to scope projects, define schedules, and estimate the resources needed to achieve project goals. Orchestrate resources (including agency talent and internal teams) for social media strategy development and execution as needed.
  • Develop and drive overall social media programs, mitigating risks, escalating issues as needed, and communicating performance.
  • Continuously monitor social media business results and take action to improve performance where needed.
  • Drive innovation in social media strategy and associated technology as needed to effectively deliver Bloomingdale’s brand voice online.

Collaboration and Enablement:

  • Drive a shared vision for online engagement goals at Bloomingdale’s – create clearly actionable success criteria, objectives and requirements and ensure consistent communication of progress.
  • Partner with Social Media Operating Committee and other functional peers to collaborate with fashion houses, industry leaders, and other external organizations required to execute social media strategy.
  • Enable the organization to efficiently and effectively execute against the social media strategy and plans; accountable for training / enablement strategy with input from Manager of Online Engagement but may assign execution responsibilities as appropriate.

Job Qualifications/Requirements:

Education

  • Bachelor’s degree in communications, advertising, or marketing preferred
  • Master’s degree preferred.

Experience

  • 12+ years of marketing, corporate communications, digital or similar experience
  • Demonstrated ability to bridge traditional brand marketing and digital strategy
  • Omni-channel retail brand marketing or digital strategy experience preferred

Skills

  • Strong leadership of complex, cross-functional programs, fostering collaboration to deliver business results
  • Adept at navigating across organizational lines, building consensus and alignment across teams
  • Experience leading social media, social networking, and/or community projects
  • Ability to deal with ambiguity and change
  • Excellent communication skills with the ability to seek input and demonstrate persuasiveness when needed. Able to effectively communicate the business value of social media strategies inside the organization and build support.
  • Able to prioritize, problem solve, and innovate to deliver on business objectives
  • Net savvy (enjoy online activity, social networking sites & all things Web 2.0)

Salary range: Unknown
Closing date: Unknown
More info from: Bloomingdale’s Jobs
Contact: Send resumes via online form to: Bloomingdale’s Jobs

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Fast Five in Search – Week 17, 2013

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fast-fiveThis week’s fast five includes: the history of advertising, SEO spring cleaning, Facebook face lifts and lessons from the guru of advertising – George Lucas.

1) Advertising: A Brief History by David Wallace                                                                      I love these infographics-based posts Search Engine Journalers have been creating lately. Advertising is almost as old as civilisation. This is a great one to share for a broader perspective!

2) Dusting the Website for Spring: Optimization and SEO Cleaning by Scott Wyden          In this post Scott gives us nine great tips on onsite website improvement and two offsite tips. Interesting to hear that sites with Google’s Authorship tool enabled, receive 120% more clicks. The internet is becoming so much more personal and the search industry is at the forefront of these changes.

3) Mastering the Art of Local SEO by Tina Courtney-Brown                                                  A friend of mine has a picture framing business which has slowly transitioned from completely offline to mostly online. He used to rely on his village market stall, but now finds he gets most orders online, even local orders. Some businesses, even though they have a strong online presence, they still require a lot of local promotion. This is a great post on Local SEO and covers all the basics.

4) Give Your Facebook Page a Free Facelift by Tina Courtney Brown                                    I am intrigued by the Social Fixer App described by Tina in this post. I haven’t used it yet, but after reading this post, I’m going to try it out. It would be great to make small adjustments to the look and feel of my Facebook page and profile.

And for something a bit different…

5) Transmedia Storytelling: Building Worlds For and With Fans by Gianluca Fiorelli        We are living in the age of transmedia storytelling and this post outlines how you can make this work for your brand. Transmedia storytelling happens when a story unfolds across multi media outlets and platforms and the end users take on an active role in its expansion. You don’t have to be a George Lucas fan to enjoy the message in this post. Transmedia storytelling is where storytelling and marketing collide.

Happy reading!

*Image by Threadless

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