Emoji Added to Title Tags for SEO Purposes

emoji-expediaSo remember last week when Google added full color emoji characters to their search results?

Yeah, well travel portal Expedia has taken the new functionality a step further by adding emoji characters to their title tags in an apparent attempt to gain attention in the search results. Pretty clever, no?

For some reason, the emoji aren’t displaying in the Google.com results showing from NZ, so it may be that only some data-centers have the feature supported right now, but you can see an example in the image above and others via the previous link.

It would be fascinating to know if the move has increased click-through and by what percentage. I would imagine it would be having some positive effect, similar to the impact author photos had in search results for articles and blog posts using the now defunct Google Authorship tag (yeah, thanks for pulling that one Google).

The question now is: how long before I get asked by a client to add emoji to their title tags and how much can I justify charging for adding smilies to HTML code? And more importantly, how long before Google pull the pin on support for emoji in title tags after millions of SEOs start copying Expedia?

Only time will tell.

POSTSCRIPT: In a Google Webmaster Hangout today, John Mueller confirmed that it is likely Google will pull support for emoji in search results in the next few months. Thanks to Jennifer Slegg for the heads up.

POST-POSTSCRIPT: It’s been confirmed that Google has already dropped emoji from search results pages. That’s all she wrote, folks.

 

 

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Social Media Marketing for Business: Wellington, Auckland and Hamilton Workshops

Social-MediaThe next round of workshops I’m conducting for the Institute of IT Professionals (IITP) is on the subject of Social Media Marketing for Business.

This full-day workshop will show you step-by-step how to implement a social media marketing strategy for a business of any size.

Included will be real-life case studies, practical examples and clever ideas for using Twitter, Facebook, Google+, YouTube, LinkedIn and other social media channels that you can immediately adapt to suit your own requirements.

It will also include group analysis of existing social media strategies of willing attendees.

Whether you’re a marketer, content creator, IT manager, website coordinator or business owner, knowing how to reach your target audiences via social media is vital for any online business.

At the end of the course, attendees will be able to:

  • Create an effective social media marketing strategy
  • Distinguish between the major social media marketing channels
  • Determine if social media is suitable for their business model
  • Create a Twitter account for a business
  • Create a Facebook account for a business
  • Create a Google+ account for a business
  • Create a YouTube account for a business
  • Pinpoint the most important social media channels for their audience
  • Understand the difference between effective and ineffective social media campaigns
  • Understand basic social media business etiquette
  • Understand how to use social media for reputation management, customer support and public relations
  • Implement clever and effective social media marketing campaigns
  • Understand how social media differs from blogging
  • Understand how social media integrates with SEO and other marketing strategies
  • Draft a corporate Social Media Policy
  • Determine suitable goals for social media campaigns
  • Accurately budget for social media campaigns
  • Track social media campaign effectiveness and ROI

Below are the details and booking links for Wellington, Auckland and Hamilton events, so please share with anyone you know who might benefit from attending:

Social Media Marketing for Business – Wellington
Date: 28 April 2015
Time: 9:00 am – 5:00 pm
Venue: Terrace Conference Centre
Terrace 2, Levels 2 – 4
St John House
114 The Terrace
Wellington

Social Media Marketing for Business – Auckland
Date: 27 July 2015
Time: 9:00 am – 5:00 pm
Venue: CBD Office
Executive Boardroom
Level 4, 17 Albert Street
Auckland

Social Media Marketing for Business – Hamilton
Date: 4 August 2015
Time: 9:00 am – 5:00 pm
Venue: Wintec House Long Room
Gallagher Hub
Wintec City Campus,
Gate 5 Tristram Street
Hamilton

Social Media Marketing for Business – Wellington
Date: 8 September 2015
Time: 9:00 am – 5:00 pm
Venue: NZICA
Conference Room 2,
Level 7, Tower Building
50 Customhouse Quay
Wellington

Social Media Marketing for Business – Auckland
Date: 5 October 2015
Time: 9:00 am – 5:00 pm
Venue: CBD Office
Executive Boardroom
Level 4, 17 Albert Street
Auckland

Events for Christchurch and Dunedin are not currently booked, but can be arranged upon request by clicking the On Demand link on the pages above.

Hope to see you at one of these events.

 

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Yahoo and Microsoft Extend Search Partnership

YahooBingLogoIn a joint release issued today, Microsoft and Yahoo announced that they will be amending and extending the strategic search partnership they originally signed in 2009.

The renewed partnership has two major amendments:

1) Yahoo will have increased flexibility to provide search functionality to other platforms, on both desktop and mobile search as the partnership is non-exclusive. Yahoo will continue serving search results and Bing Ads to desktop search audiences.

2) Microsoft will become the exclusive sales force for ads delivered by the Bing Ads platform, while Yahoo will continue to be the exclusive sales force for Yahoo’s Gemini ads platform.

The revenue split of the original partnership appears to remain unchanged. Yahoo will continue to receive a share of the profits delivered to Microsoft via Bing Ads displayed within Yahoo search results.

The partnership extension clearly indicates the joint venture has been a profitable one for both companies and a tactic that continues to help each of the companies compete with the market Goliath that is Google.

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Intro to Search Engine Optimisation: Auckland Workshop

google-keyFor the past several years, I’ve been running digital marketing training workshops in conjunction with the Institute of IT Professionals (IITP) here in New Zealand.

Our first round of workshops for 2015 kick off this month, with the first topic for the year being Introduction to Search Engine Optimisation.

These full-day training workshops will show you step-by-step how to optimise your or your clients’ web sites to get noticed by Google and other engines. It will be a fun day, with some group activities, random audience questions for chocolate and (if time permits), live analysis of the web sites of willing attendees.

Whether you’re an IT manager, marketer, programmer, website coordinator or business owner, getting well placed for your key terms on search engines is hugely valuable and important.

At the end of the course attendees will be able to:

  • Understand how Google and other search engines rank pages.
  • Understand what makes a web page search engine compatible.
  • Understand what type of content search engines love.
  • Research and select appropriate keywords to target.
  • Successfully integrate search keywords within web site copy.
  • Create effective and optimised web pages.
  • Learn why social media can improve their search rankings.
  • Monitor their search positions and report meaningful data to stake holders.

Below are the details and booking links for Auckland, Wellington and Christchurch events, so please share with anyone you know who might benefit from attending:

Introduction to Search Engine Optimisation – Auckland
Date: 20 April 2015
Time: 9:00 am – 5:00 pm
Venue: CBD Office
Executive Boardroom
Level 4, 17 Albert Street
Auckland City

Introduction to Search Engine Optimisation – Wellington
Date: 21 July 2015
Time: 9:00 am – 5:00 pm
Venue: NZICA
Meeting Room 4
Level 7, Tower Building
50 Customhouse Quay
Wellington

Introduction to Search Engine Optimisation – Christchurch
Date: 26 October 2015
Time: 9:00 am – 5:00 pm
Venue: Airport Gateway Motor Lodge
45 Roydvale Ave
Burnside
Christchurch

Thanks for your support.

 

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April is Certification Month at Search Engine College

SEC-laptop-2014-colourAfter receiving several emails from students who missed out on our Study Month promotion last year, we have decided to introduce a new promotion for April 2015, based around Certification.

Several of you liked the idea of Study Month, but as existing subscribers, couldn’t really take advantage of it. You suggested that we should offer a discount on our Certification Upgrades, so that existing subscribers wouldn’t feel left out.

We heard you! After negotiations with our staff and stakeholders, I’m thrilled to announce that during the month of April 2015, you can purchase a Certification Upgrade for just USD 147.50 per course – that’s 50 percent off!

The best news is that the discount will apply regardless of whether you upgrade one course or several to Certification. So if you’ve been thinking about switching over to Certification, NOW is your chance.

Just as a reminder, Certification is for current subscribers who want to benefit from tutor supervision and receive formal, industry-recognized certification following completion.

If you wander over to our Swipe Checkout, you can beat the crowds and sign up for the discount right now. If you prefer to use our 2Checkout / PayPal shopping cart, you’ll need to enter Coupon : 50OFFCERT to get the discount.

Once you sign up, we’ll shoot you an email to confirm the course you are upgrading. Remember, the promotion ends 30 April, so don’t postpone and miss out. Add a reminder to your calendar if you’re forgetful like me :-)

See you in class.

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