Dec 04
SEM training and education on the increase
Have you noticed that Search Engine Marketing education seems to be the flavor of the month right now? Look at all the education-related events that have happened in the past month:
- Matt Spiegel of Search Engine Watch talked about the biggest crisis in SEM: the lack of qualified search marketers and the need for further education and internships to address this crisis.
- We heard about the launch of Market Motive, a new, subscription-based training website founded by Michael Stebbins and John Marshall, both formerly from ClickTracks and Avinash Kaushik, a web analytics guru.
- Search Marketing Now announced a SEM Basics training webinar to be held this month.
- Search Engine Strategies announced SEM training classes will follow their Chicago conference this month.
- SEOmoz held a SEM training seminar at the University of Washington. (Ok this occurred in October, but it was still recent enough to warrant inclusion).
- The eMarketing TalkShow held a webcast about the unlimited career opportunities available to persons with SEM training and experience.
- Search Engine Watch decided to launch a regular column called SEM.edu dedicated to SEM training and education.
- Microsoft announce their training and accreditation program for Microsoft adCenter called adExcellence.
It’s great to see the industry better addressing the two problems that have plagued it for years: the lack of trained professionals and the lack of educational options for webmasters wanting to learn SEO/SEM.
Of course my Search Engine College colleagues and I recognized this in 2004 with the launch of our courses, but I digress!
Loading ...
December 5th, 2007 at 10:42 pm
G`day Kalena,
well this template does look spiffy … just joined and this post i`m replying tois along the lines of why I searched and joined here … lack of info … or I should say lack of the CORRECT info.
I`m not very experienced, but I realize the power SEO holds and want to learn as much as possible.
Glad to have found you … ; )