Feb 04
The Microhoo Jaw Dropper
Oooh you're back! Lookin good. Have you lost weight? Yes, that was a compliment designed to butter you up for my next question. Subscribed to my feed yet? :-)
If you’re a blogger in the search industry, you’re probably still reeling from the jaw-dropping news that broke on Saturday: Microsoft has made a 45 billion bid to purchase Yahoo.
So if this rather ambitious acquisition proceeds, what exactly will this mean for the search industry? There is a lot of speculation right now that it will never happen, but let’s just imagine it did.
For starters, I’m sure MS would scrap their existing PPC offering AdCenter and incorporate the better known Yahoo Search Marketing system under their own brand. They would also likely scrap Yahoo’s Directory and combine the Yahoo search data with their own Live Search results to create a super search engine of sorts, running on their own algorithm.
The new Microhoo could be a definite threat to Google. Just how the acquisition could or should proceed is perhaps the most interesting part of the whole deal. There are bound to be market monopoly issues at stake. You can bet both the Federal Trade Commission and the Federal Communications Commission are watching the unfolding saga very closely.
Meanwhile reactions from bloggers in the search industry are fun to watch.
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March 4th, 2008 at 12:07 am
[...] to my feed. Make yourself at home
You all know by now that Yahoo has rejected Microsoft’s 45 billion dollar offer to acquire the company and form a super search company (which I nicknamed Microhoo). The price was [...]
August 4th, 2009 at 4:03 pm
I think you are right the monopoly / duopoly issue is going to cause both federal government + search marketeers a nightmare. I think some how or another we are going to have to be paying “more for less”, it seems to be the trend. Cheers, Fleur