“Many SEO firms recommend using the brand name at the end of a title tag instead, and there are times when this can be a better approach. The differentiating factor is the strength and awareness of the brand in the target market. If it is a well known brand, and it can make a difference in click-through rates in search results, the brand name should be first. If this is not the case, the keyword should be first.”
Do you need to be consistent with the format you use on each page of the site? That is to say if one page would benefit from having the Brand Name first while other pages would have more strength using the Primary and Secondary Keywords first is that okay from a design/authoring point of view?
Great question! Every SEO will probably have a different answer to this, but I’m a strong believer in optimizing on a page-by-page basis.
Using the reverse pyramid analogy, every page on your site is a potential doorway, with your home page at the very bottom of the pyramid.
You might assume visitors all come via the home page, but if your site is well optimized, they rarely do. They will arrive via the page that best matched their search query. So you need to optimize each page as though it alone can be found in the search engines.
So you should optimize your title and other tags accordingly, to match the content on each individual page and the keywords you are targeting. If that means putting the keywords at the start of the tag, so be it.
Hope this helps!
Struggling to get better search rankings? Download our Free SEO Lesson. No catch!