Q and A: I heard you gave Jesus advice about target keywords?

QuestionDear Kalena

I must say that I do enjoy your blogs very much. As a fairly new Web Marketer, it really helps me. My question is with regards to attributing keywords to each page on my website. Since my site is international, it makes it a little more difficult. Actually, I have a few questions for you:

1) What is the best way for me to go about generating these keywords?

2) Is there a limit to the number of keywords to be introduced on each web-page?

3) Is it wise to optimize each web-page with keywords?

4) Are there any good tools you would recommend?

Kindest regards



Hi Anandi

I’m glad I could help. Answers to your questions are below:

1) Come up with an initial seed list of keywords and phrases that you think your target market would type into a search engine to find your product or service. Then ask your friends, your family, your customers, your work colleagues and complete strangers what *they* would type in. Then add plurals, contractions, similes, misspellings and regional qualifying terms, if relevant. Build up that seed list until you have at least 100 keywords/phrases and variations. Then use a keyword research tool (see 4) to dig for more and streamline your list to include only those that will bring you worthwhile traffic.

2) This depends on a lot of factors, many of which are covered in this post. I generally aim for 3 or 4 keywords/phrases per page.

3) Yes, absolutely.

4) Please see the advice I gave to Jesus (how often do you get to say *that*?) regarding the best keyword research tools.

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