Search Industry Job of the Week – SEM/Paid Search Specialist

Job Title: SEM Paid Search Specialist
Job Reference: Unknown
Position Type: full time
Name of employer: Dac Group
Location: Purchase, NY
Date Posted: 2 October 2012
Position description

Dac Group are looking for an SEM/Paid Search Specialist to research, implement, manage, and report on large corporate and enterprise level paid search campaigns.  This position will be located at their office in Purchase, New York.

Responsibilties:

  • Monitor and manage multiple client campaigns as they relate to program goals and objectives.
  • Proactively expand and improve ad campaigns based on client goals.
  • Provide ongoing analysis of paid search campaigns, visibility and traffic metrics.
  • Conduct keywords research and additions to new and existing campaigns.
  • Conduct adcopy adjustment and testing according to best practice.
  • Management of complex landing page environments for ads, 1000+ landing pages.
  • Regular and ad-hoc reporting on campaign status to senior management, account team.
  • Support account team on client calls with technical campaign informatio.
  • Documentation of agency “Point of View” for campaigns and SEM technologies.

Requirements:

  • Minimum of four (4) years of paid search/SEM marketing experience.
  • Experience working with large campaigns (i.e. multiple thousands of keywords, ad copies and budgets of +$500k PA)
  • Detailed experience with search engines such as Google, Yahoo!, and Bing.
  • Keyword research and experience estimating campaign size and budget.
  • Detailed report creation for paid campaigns.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects at one time.
  • Strong attention to detail, problem solving, and time management skills.
  • Ability to work in a team and cross-team environment.
  • Knowledge of HTML and other Web scripting languages
  • Knowledge of online marketing metrics.
  • Ability to prioritize under pressure in a very fast paced environment.
  • Fluency in French as well as English is a strong asset.

If you think this is the right opportunity for you, please send your resume and cover letter to: jobs[at]dacgroup.com, quoting ‘SEM – NY’ in the subject heading. ¬†While they appreciate the interest of all applicants, only those that match our selection criteria will be contacted.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.dacgroup.com/job-posting/sem-paid-search-specialist-ny
Contact: jobs[at]dacgroup.com, quoting ‘SEM – NY’ in the subject heading.

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