Mar 06
Search Industry Job of the Week: Senior Manager – Search Engine Optimization
Job Title: Senior Manager – Search Engine Optimization
Job Reference #: Unknown
Position Type: Full Time
Name of employer: CafePress.com
Location: Foster City, California
Date Posted: 29 February 2008
Position description:
The Senior Manager, Search Engine Optimization (SEO) plays a pivotal role in the growth and optimization of CafePress.com’s natural search engine traffic. The ideal candidate will have experience developing and executing SEO strategies for a long-tail retail business. You will lead/partner with a cross-functional team of engineers, web developers and marketing managers to ensure the right strategies are set in motion to increase natural traffic from search, with a specific focus around revenue delivery. This position requires a comprehensive understanding of search engine ranking methods and proven techniques for measuring and determining cause and effect.
Day to day responsibilities:
• Partner with engineering to define a long term vision for SEO at Cafepress.com, while executing against shorter term “low hanging fruit” initiatives.
• Provide expertise to the organization around the types of initiatives that will have the biggest potential impact on the business – increase the level of awareness around expectations and “level of control” the organization can have over SEO.
• Implement industry-wide “best practices” and ensure clear documentation and guidance is provided to the right areas within the organization.
• Stay on top of industry news to ensure Cafepress is ready for and/or aware of upcoming changes so they can react quickly and avert risk as much as possible.
• Review and produce reports and analytics around daily revenue and traffic trends. Work with engineering to develop hypothesis around crawling and ranking reports.
• Ensure SEO efforts work in tandem with other acquisition channels (SEM, shopping engines, affiliates, etc).
• Develop and execute against an in-linking strategy for Cafepress.com. Monitor and report on results/impact of program.
• Continually update and modify the reports and analytics to ensure they’re maximizing the output of the data available.
• Partner with marketing constituents to educate and implement proven tactics of merging SEO-friendly copy that meets marketing/branding objectives.
• Understand the basics of usability and where SEO and usability overlap or contradict.
• Hire and train an SEO Specialist to support key initiatives.
• Measurements of success: KW ranking, traffic, conversion and revenue.
Qualifications:
• Bachelor’s degree required; preferably in Information Technology, Computer Science or Online Marketing.
• 5 – 7 years general online marketing or web development experience.
• 3 – 5 years minimum of search engine optimization experience; ideally managing SEO for a long tail business.
• 3+ years experience writing business/technical specs and driving projects through implementation.
• Experience with keyword research, density analysis, reporting and link building tools.
• Strong understanding of benefits and constraints of current Internet technologies and strong knowledge of HTML, CSS and JavaScript.
• Strong presentation, communication and interpersonal skills.
• Ability to operate very effectively in a team-oriented and collaborative environment.
• Passion for all things SEO and Cafepress!
Salary range: Unknown
Closing date: Unknown
More info from: [www.cafepress.com]
Contact: Send resumes via online form to [www.cafepress.com]
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