Search Industry Job of the Week – SEM Account Manager

Job Title: SEM Account Manager
Position Type: full time
Name of employer: Supermedia
Location: Dallas/Fortworth Airport, TX, US
Date Posted: 15 June 2012
Position description:

  • Optimization of accounts to meet internal objectives and advertiser’s specific metrics.
  • Setup, implementation, and development of PPC campaigns including, copywriting and detailed content collection.
  • Responsible for paid search program success through bidding strategies and effective key word management on pay-per-click search engines; manages positioning to meet ROI targets within budgetary constraints.
  • Continually optimize pay-per-click campaigns in Google, Yahoo!Search & MSN and other search engine marketing platforms.
  • Growth and Retention of assigned accounts.
  • Provides detailed analysis of key metrics and program tracking techniques in order to identify, recommend and implement program changes to increase overall search performance.
  • Manage campaigns using web reporting and bid management tools.
  • Research and analyze the on-line marketplace to determine the optimal strategy.
  • Act as subject matter expert for analytics tools, provide SEM education to business unit and other internal departments.
  • Follow all trained processes on account management procedures and documentation.
  • Presale support to prove value of advertising products and services. Sales support will include both clients facing as well as teleconference. Preparation of advertiser proposal recommendation maybe requested as well.

Requirements

  • Ability to travel 10% or greater.
  • Requires greater than 3 – 5 years of directly related job experience in a fast paced high growth environment.
  • Strong interpersonal skills including client facing; ability to communicate and persuade at all management levels and thrive in a cross-functional environment.
  • Superb verbal and written communication skills.
  • Must be organized and able to multitask.
  • Excellent analytical and evaluation skills.

Supermedia is an equal opportunity employer.

Salary range: Competitive
Closing date: Unknown
More info from: Jobs Supermedia
Contact: Send resumes via online form: Apply Now

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