Search Industry Job of the Week – SEM Account Manager

Job Title: SEM Account Manager
Position Type: full time
Name of employer: Supermedia
Location: Dallas/Fortworth Airport, TX, US
Date Posted: 15 June 2012
Position description:

  • Optimization of accounts to meet internal objectives and advertiser’s specific metrics.
  • Setup, implementation, and development of PPC campaigns including, copywriting and detailed content collection.
  • Responsible for paid search program success through bidding strategies and effective key word management on pay-per-click search engines; manages positioning to meet ROI targets within budgetary constraints.
  • Continually optimize pay-per-click campaigns in Google, Yahoo!Search & MSN and other search engine marketing platforms.
  • Growth and Retention of assigned accounts.
  • Provides detailed analysis of key metrics and program tracking techniques in order to identify, recommend and implement program changes to increase overall search performance.
  • Manage campaigns using web reporting and bid management tools.
  • Research and analyze the on-line marketplace to determine the optimal strategy.
  • Act as subject matter expert for analytics tools, provide SEM education to business unit and other internal departments.
  • Follow all trained processes on account management procedures and documentation.
  • Presale support to prove value of advertising products and services. Sales support will include both clients facing as well as teleconference. Preparation of advertiser proposal recommendation maybe requested as well.


  • Ability to travel 10% or greater.
  • Requires greater than 3 – 5 years of directly related job experience in a fast paced high growth environment.
  • Strong interpersonal skills including client facing; ability to communicate and persuade at all management levels and thrive in a cross-functional environment.
  • Superb verbal and written communication skills.
  • Must be organized and able to multitask.
  • Excellent analytical and evaluation skills.

Supermedia is an equal opportunity employer.

Salary range: Competitive
Closing date: Unknown
More info from: Jobs Supermedia
Contact: Send resumes via online form: Apply Now

for more search industry job vacancies, or to post a vacancy, visit Search Engine College Jobs Board.

Spread the joy!