Apr 17
Search Industry Job of the Week: Search Marketing Specialist
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Job Title: Search Marketing Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: Grand Canyon University
Location: Phoenix, Arizona
Date Posted: 12 April 2008
Position description:
The Search Marketing Specialist manages organic and paid search marketing efforts for Grand Canyon University web properties. This includes all websites, landing pages and partnership programs.
Some of the day-to-day tasks will include:
- Conduct keyword research and selection for paid search campaigns.
- Write effective search marketing advertisements based on marketing and branding.
- Recommend content, tags, and copy based on keyword research.
- Proactively make strategic recommendations regarding campaign tactics to improve performance by optimizing click-through and conversion.
- Make suggestions on where to display advertising.
- Create link building campaigns to help improve search results.
- Report on the effectiveness of campaigns and search optimization efforts by preparing reports that demonstrate measureable levels of success.
Skills/ Requirements:
- 2-4 years of online marketing experience.
- Experience with keyword research, tools, and paid search.
- Knowledge of organic search optimization principles and techniques.
- Understanding of link building.
- Strong interpretive/analytical skills.
- Clear understanding of affiliate marketing and viral marketing.
- Proven track record implementing SEO principles.
Salary range: Unknown
Closing date: Unknown
More info from: http://www.gcu.edu/showjob.php?back=2&id=395
Contact: Send resumes to hr[at]gcu.com
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Popularity: 23%
