Job Title: Online Marketing Specialist
Job Reference #: 2464
Position Type: Permanent
Name of employer: The Body Shop
Location: Raleigh – North Carolina
Date Posted: 30 May 2009
The Online Marketing Specialist will be a member of the E-Commerce Online Marketing team and will work on several aspects of The Body Shop’s online marketing programs in both the US and Canada. This individual will be primarily responsible for the daily management of the company’s affiliate program, Amazon store. on-site blog and social networking efforts. They will also be responsible for tactically supporting a variety of the E-Commerce group’s customer acquisition efforts. They will work with the E-Commerce management team to successfully drive marketing activity and measure results.
Primary Job Tasks/Responsibilities:
Manage all daily aspects of performance analysis and reporting for Affiliates, Amazon, on-site blog, social networking and new partnerships.
Responsible for budget management, accrual process, and spend allocation
Report performance on online media acquisition/retention efforts including spend, conversions, number of customers acquired and ROI.
Track and report on campaign results, data analysis, and hold weekly campaign status calls with partners. Develop key learnings to apply to upcoming campaigns.
Developing marketing strategies, time lines, and action plans specific to each channel.
Manage the extensive affiliate network working with LinkShare to drive improved performance. Work with Online Marketing Manager to develop strategy for refining program to focus on top affiliates.
Develop and execute campaigns targeting affiliates (trial offers, web site specials) to meet monthly sales goals.
Understand relationship between affiliate marketing and SEO, PPC activities
Stay up-to-date on current trends, developments in affiliate marketing and tactics of competitors.
Drive sales in our Amazon store.
Provide creative direction to designer on banners for events and promotions.
Upload and manage creative, new products and store design.
Manage Amazon customer metrics – reviews, refunds and overall customer satisfaction.
Manage/Launch new shopping portals as necessary.
Manage on-site blog and monitor online dialogues (blog posts and comments, user and professional reviews, forums, etc.).
Engage in dialogue with consumers in niche and popular social media communities.
Keep track of innovations in blogs, social networks, UGC outlets, social bookmarking sites, and other appropriate social media destinations relevant to the brand
Liaise with interactive agency on new event launches, blogger outreach, and campaigns to ensure flawless execution.
Perform other related duties as assigned or requested.
Responsible for maintaining the ethical standards of The Body Shop including minimizing the environmental, health and safety risks in the workplace. Report potential risks, near misses and real accidents to relevant managers.
Thorough knowledge and understanding of key metrics and tracking for each assigned channel and ability to define and maintain critical reports.
Experience using Amazon to sell products within a business environment.
Experience with major social media outlets (MySpace, Facebook, Twitter), niche social media environments, popular message boards/forums, social bookmarking outlets (Digg, Delicious, Stumble Upon), video portals (YouTube, MetaCafe, Vimeo), knowledge place sites (Mahalo, Yahoo! Answers, eHow), etc.
Outstanding verbal and written communication skills.
Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere.
Familiarity with e-commerce platforms, email marketing and standard online marketing tools, including Web analytics tools (Coremetrics experience a plus).
Motivated personality to “own” channel/segment and grow revenues.
Superior analytical skills and ability to drive results.
Great relationship –builder and adept at working with a team.
Creative free thinker who loves being social online.
Additional Technical Competencies
BA/BS in Marketing, Business, Advertising, Market Research or other related field.
3+ years in online marketing, direct marketing, brand marketing, product marketing, or marketing analysis.
2+ years in the Internet industry or at an interactive advertising agency.2+ years overseeing online performance analysis.
Successful candidate will be highly organized, have excellent analytical, quantitative and problem solving skills.
Proven ability to establish, foster, and maintain relationships with key partners.
Ability to work effectively in a fast-paced environment with strict adherence to deadlines and project schedules.
Excellent Microsoft Excel skills.
Undergraduate degree required.