Search Industry Job of the Week: Country Marketing Manager, Google Australia

Dec 01

Search Industry Job of the Week: Country Marketing Manager, Google Australia

Tag: jobs — Kalena Jordan @ 12:38 pm

Hi there - it looks like you're new here. Welcome! If you like what you read, I'd really appreciate it if you could subscribe to my feed. Make yourself at home :)

Job Title: Country Marketing Manager - Google Australia

Job Reference #: Unknown

Position Type: Full Time

Name of employer: Google

Location: Sydney, Australia

Date Posted: November 2007

Position description:

Do you love Google? Interested in learning more about one of the most cutting-edge technology companies in the world? We are looking for flexible, hardworking, experienced people, passionate about Google, to analyze, measure, position, package, and promote Google’s product and business offerings in Australia.

Major responsibilities:

Build and manage a world class team to handle all of Google marketing efforts in the region.
Lead the development of Google’s marketing plans for consumer, advertiser and publisher products in Australia, working closely with cross functional teams in the region and around the world.
Ensure the monitoring of consumer, industry and competitive behaviour in Australia and provide local market expertise to the Google team.
Create the Australia agency strategy, solicit and evaluate agency bids, and manage agency relationships.
Drive the implementation of marketing campaigns including: Direct marketing, affiliate marketing, online/offline advertising and promotions.
Marketing communications materials including sales collateral, merchandise, print and online advertising, email newsletters and blogs.
Trade shows and industry events and advise where company participation or sponsorship would be appropriate.
Standalone Google events and workshops, where appropriate.
Co-marketing, reseller and other third party relationships.
Ongoing retention programs for consumers, advertisers and publishers.
Local market research.
Effectively champion the needs of the local markets.
Contribute pro-actively to the overall development of Google through ideas and creativity based on solid market and sector knowledge.
Evaluate marketing opportunities and initiate programs to increase awareness and usage of Google products.
Oversee the Australia marketing budget.

Requirements:

MBA or masters preferred.
Fluent in English.
Minimum 8-10 years marketing experience in the Australia market.
3-5 years Internet, online services/media industry experience.
Minimum 4 years business-to-business marketing experience.
Strong aptitude for determining the optimal way to position products in the market.
Understanding of the search, online advertising, or web publishing markets.
Understanding of Google’s strategic and competitive position.
Proven ability to deliver outstanding and highly innovative marketing achievements with limited budgets.
A proven track record of increasing awareness, product usage and revenue through well-executed marketing efforts.
Thorough knowledge of on/offline advertising, tracking and reporting.
Strong leadership skills.
Entrepreneurial and thrives in fast-paced and dynamic environments.
Motivated and creative with the ability to self-manage.
Excellent oral and written communication skills.
Project management skills and the ability to multitask across projects and products.
Demonstrated excellence with agency and client relations.
Thorough knowledge of off/online advertising planning, tracking and reporting.
Strong aptitude for determining the optimal way to position products in the market.
Understanding of the search, online advertising, or web publishing markets.
Understanding of Google’s strategic and competitive position.
Team player able to work on multi-part projects with multiple teams and able to ensure that local and global project deadlines and budgets are met.
Strong computer application skills including PowerPoint, Excel and MS Office.